Remote and Hybrid Working: What We’ve Learnt

The global shift to remote work during the COVID-19 pandemic fundamentally changed how businesses operate. Now in 2024, what began as an emergency response has evolved into a strategic approach to work that combines the best of both worlds. At Think B2B Marketing, we’ve experienced this evolution firsthand, both in our own operations and through […]

The new EU AI Act: Everything your B2B business needs to know

It’s hard not to be impressed with how rapidly artificial intelligence is advancing. From eliminating time-intensive manual tasks such as organising business diaries to crunching enormous quantities of data in record speed, it’s clear that AI has an important role to play in the future of B2B business operations.  However – it’s not going to […]

Beyond ‘The New Normal’: How B2B Companies Have Evolved Since 2020

Developed in 1965 by psychologist Bruce Tuckman, Team theory suggests that most teams follow a consistent path from the point they are first assembled to a time when they become a highly proficient and effective organisation. This path has four distinct phases – Forming, Storming, Norming and Performing. As we find ourselves in industry faced with unprecedented change, […]