B2B Email Marketing Agency
Command attention in a crowded inbox
Email marketing is one of the most personalised methods for interacting with your customers and prospects.
If you want to build a stronger relationship with your audience and create unbreakable brand loyalty, then email marketing is the right marketing tactic for you.
There’s a good reason why most B2B companies use email marketing as part of their content strategy: it works!
Through refined strategies and in-depth knowledge of B2B audience behaviours, Think B2B gives your brand a direct line to your customers that won’t be ignored.
Our B2B email marketing approach
Unlike individual consumers, B2B buyers have specific business needs and challenges. Our content specialists help tailor your messages to address these specific needs based on industry, company size, job title, and past interactions.
We create custom audience segments to keep your messaging as targeted as possible. Separating your audience into specific groups based on their specific industry position, where they are on their buying journey or what content resonates with them the most enables us to send the right message to the right people at the right time.
Using our extensive set of tools and experience, we dynamically insert personalised content like names, companies, and website links into your emails, creating greater open rates and increased engagement.
We go beyond just highlighting features and stating the obvious. We build content that shows how your product or service solves specific business problems and delivers tangible results like increased efficiency, cost savings, or improved revenue.
Building an audience that trusts your content is crucial. We make this happen by supplying valuable insights, data, and industry trends through case studies, white papers, e-books or expert tips within your email content. This establishes your brand as a trusted resource and positions you as an industry-leading solutions provider.
Using a mix of formats like text, images, videos, and infographics keeps your emails visually appealing and engaging, making the content easier to digest and more memorable for your audience.
Most B2B professionals check and read external emails on their phones, making mobile optimisation crucial for your audience. We tailor our content to fit and work perfectly on desktop, mobile and tablet, creating a positive user experience every time.
Ensuring your email lands in your audiences’ inbox doesn’t come down to chance. We keep your recipient lists updated and properly organised to minimise email bounces and allow for easy access to key audience information.
Keep track of key metrics like open rates, click-through rates, and conversions with our bespoke email reporting. Our reports are built to measure the effectiveness of your campaigns and enable us to continuously refine your email marketing strategy.
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