It’s official. After a decade of delivering exceptional B2B marketing solutions as PHD Marketing, we’re proud to unveil our new identity.
Hello! We are
Think B2B Marketing.
Our new look is not just a change in name, but a renewed commitment to our core values of strategic thinking and client success.
Whether you’re one of our fantastic clients or meeting us for the first time, we’d love to tell you a little bit more about our journey to where we are today, as Think B2B Marketing.
A decade of marketing excellence
Let’s rewind 10 years ago to the inception of PHD Marketing. Our Marketing Director, Joanna Stephenson, headed up the Marketing and Innovation division of one of the world’s largest packaging businesses, supplying products to geographies around the globe.
Frustrated that the marketing and communication agencies she worked with didn’t ‘get’ the packaging industry and its nuances, particularly when working internationally, she saw a clear market gap to be filled. Too much time was being spent making changes and adjustments that professionals from the packaging and print sector would have known. From its founding, PHD Marketing has offered dedicated communications services that speak to real-time market needs.
From here, the company has grown and expanded at speed, and our clients love that we know their industries inside and out. It means we build a strong relationship with specific trade media, and can suggest targeted approaches and opportunities that other, more generalised marketing agencies, could (and often did) miss.
As we’ve grown, we have expanded our skills and services to become a full-service end-to-end partner for our clients, and our account retention rates speak for themselves. We have a brilliant reputation in the print and packaging industry (and in fact many of our clients arrive from referrals), and we’re making waves in the life sciences and technology sectors. Grit, knowledge and a brilliant, proactive team have helped us build our reputation over the last decade, and we’re ready to write our next growth chapter.
Why ‘Think B2B Marketing’?
The decision to rebrand as Think B2B Marketing was driven by our desire to emphasise one of our greatest strengths – our strategic and considered approach to industry-specific marketing.
Businesses that have spent a fortune on marketing with high-profile agencies in London or New York, only to find that it’s not delivering real day-to-day value, see us as a breath of fresh air.
We don’t need the bean bag chairs, the city centre high-rise or trendy Instagrammable neon signs in the foyer; our no-nonsense approach is one that our clients love. What we have instead is a dedicated team of experienced marketing professionals, copywriters, media buyers, digital experts, graphic designers and web developers, all invested in your success.
Thinking tactically and strategically is more crucial than ever, especially when cost control and return on investment are paramount.
That is the essence of Think B2B Marketing.
It’s our commitment to delivering thoughtful, impactful and high-quality marketing campaigns that provide measurable results.
A new name, the same great service
While Think B2B Marketing might be a new name in your inbox, don’t be fooled. As PHD Marketing, we were known for our deep expertise and comprehensive service offerings in the print and packaging, life sciences, and technology sectors.
We help companies of every size – just like yours – to find their voice and connect with their customers, whether that’s through complex multi-layered B2B marketing campaigns, a full website redesign, a suite of scientific documents and whitepapers, or a social media campaign that shows your business at its very best. We work internationally, but as a true Northern business we roll up our sleeves and get the job done!
Thinking of results? Think B2B Marketing.
Ready to elevate your B2B marketing efforts? Partnering with Think B2B Marketing means tapping into a team dedicated to your success. We bring a wealth of experience and a proven track record of impactful marketing solutions that drive business growth.
Many members of our team come from in-house roles, and we know how vital the return is when justifying annual marketing budget. We’ll never advocate for a ‘scattergun’ approach to marketing. By focusing on the metrics that matter and leveraging our deep industry knowledge, we help our clients achieve their marketing goals and realise their full potential in ever more complex markets.
So…
If you’re wanting to make some noise about your latest production investments.
If your growth strategy means breaking into a new geography.
If you’re aiming to put your CSR efforts in the spotlight.
Or if you’re looking to level up your B2B marketing game, make a splash in trade media and get the right eyes on your campaigns.
…Then what are you waiting for?
Let’s get started. For more information about Think B2B Marketing and our services, visit our new website at www.thinkb2bmarketing.com.
