Latest News
PHD Marketing rebrands to Think B2B Marketing

PHD Marketing rebrands to Think B2B Marketing

B2B marketing agency rebrands in 10th year to reflect growth and focus

Marking its 10th year of operation, PHD Marketing, a specialist B2B marketing communications agency, has rebranded to Think B2B Marketing. The move reflects the company’s substantial growth and its evolving approach to meeting the complex needs of today’s B2B companies.

Reflected in its new identity, Think B2B Marketing has grown from a small team of three in 2014 to a workforce of over 25 today, serving more than 40 clients globally across the print, packaging, life sciences, manufacturing and technology sectors.

Joanna Stephenson, Managing Director, discussed the rationale and purpose of the rebrand: “To stay at the forefront, we always need to be able to adapt, change and grow. That’s exactly what we’re doing with our new identity. Ten years ago, I was working in-house, frustrated with marketing agency partners that didn’t ‘get’ our business or our industry. I knew there had to be a better way, and I was certain other businesses felt the same way.

“So, I took a risk and rolled the dice. We started PHD Marketing with little more than a strong industry network, a team of three, and a whole lot of ambition. Our goal was simple: to be the agency we wished we’d had when we were on the client side. We focused on combining deep industry knowledge with marketing expertise, filling a gap that many B2B companies were struggling with.

“Fast forward to today, and that risky move has paid off beyond our wildest dreams. We’ve grown from a small team to a workforce of over 20, serving more than 40 clients globally – some of the biggest in their respective fields. Our rebrand to Think B2B Marketing reflects this evolution and our commitment to strategic, results-driven marketing that truly understands the industries we serve. It’s about doubling down on what’s made us successful – our ability to think strategically about our clients’ needs from a position of expertise and deliver campaigns that make a real impact. This rebrand is our way of saying to the B2B world: when you need a marketing partner that truly understands your business, Think B2B Marketing. Think us.”

The agency has significantly expanded its service offerings over the past decade. launching primarily as a PR and communications specialist for the packaging industry, Think B2B Marketing now provides a comprehensive suite of marketing services to a wider scope of B2B industries. These include strategic planning, content creation, digital marketing, SEO, web development, and media buying, tailored to the specific needs of its clients.

This growth has been matched by an impressive client retention rate, with many clients partnering with the agency for more than five years. The company attributes this success to its deep industry knowledge, strategic thinking, and ability to adapt to changing market conditions.

Joanna added: “It’s easy to look at agency rebrands and think ‘so what?’ but for us, the switch from PHD Marketing to Think B2B Marketing is a graduation. We’ve scaled enormously and we’re ready for the next phase of our growth journey, while staying true to the core values and approach that have made us such a force in the industry over the last decade. A lot of agencies claim to be ‘like an extension of their clients’ teams’, but we’re a business that walks that walk; we don’t get lost in flashy slide decks and gimmicks. We stay laser-focused on delivering tangible results and real ROI.

“This rebrand isn’t about changing who we are, it’s about doubling down on what works – the strategic thinking and industry expertise that have given us such a strong position in just our first 10 years. Just imagine what we can accomplish over the next ten!”

For more information on Think B2B Marketing Ltd. and its services, please visit www.thinkb2bmarketing.com.

Related Posts

Trusted by...