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For the print and packaging industry, there’s a tendency for the AI conversation to get pulled towards the most clear and visible uses: writing company social media posts, producing image concepts, or promotional graphic design work. Smaller businesses are of course using AI for these purposes, but it’s not where the most consequential developments are happening for businesses in this sector.

We’ve written about what the McKinsey data means for packaging businesses. An important read if you’re thinking about where to put your focus in 2026.

With the EU’s Packaging and Packaging Waste Regulation (PPWR) set to take force on 12 August 2026 and the UK’s Extended Producer Responsibility (EPR) initiative entering its most consequential phase, packaging businesses across Europe are wading through what may be the most complex regulatory landscape the industry has ever faced.

Most businesses know their industry inside out. But knowing something and communicating it effectively are two different things…

If Packaging Innovations 2026 made one thing clear, it’s this. Packaging is no longer something businesses can afford to ignore simply because it hasn’t caused a problem yet.

Fresh off a record-breaking 2026 edition, Packaging Innovations & Empack is firmly positioned as the leading annual event for the UK packaging industry, as well as providing a platform for European players.

Whether it’s blogs, press releases, email marketing or social media campaigns, over 80% of organisations plan to increase their content budgets this year. But volume without strategy is just noise.

Sustainability in print and packaging isn’t the strong rallying cry it was three years ago. The urgency seems to have quieted. But the truth is that sustainability hasn’t become less important, it’s become less optional.

2025 was one of the most consequential years for packaging in history. And 2026 is the year that those consequences will start to have a real impact.

Think B2B Marketing has highlighted four critical priorities dominating strategic planning across print and packaging companies as they head into 2026.