Latest Blogs
Our thoughts and noodlings Our views and insights
From our views of what’s happening in the B2B world to the latest marketing thinking, our team blogs to give you insight, inspiration, advice and tips. Read on to find out more…
Think B2B Marketing MD joins judging panel for inaugural Women in Packaging Excellence Awards
Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as a judge for the first-ever Women in Packaging Excellence Awards.
Discover the top 3 sustainability trends that will define beauty in 2025
As we gear up for 2025, sustainability trends signal a future where beauty products are not only effective but responsible, transparent and regenerative.
What does the Green Claims Code mean for you?
What is the Green Claims Code? What does it mean for me? Find out.
Language matters! Our Green Claims Directive No-nos
With the UK Green Claims Code directive on the horizon and similar schemes set to roll out across Europe in the form of the European Commission’s Green Claims Directive, we are reaching a key turning point in the story of sustainability.
The Big Reveal – Meet Think B2B Marketing!
It’s official. After a decade of delivering exceptional B2B marketing
EPR fees: what does it mean for packaging businesses?
It’s here – almost. Extended Producer Responsibility was first proposed
Under Paris – and plastic’s image problem
Debuting with an astonishing 40.9 million views in its first
Your guide to PPWR – the EU’s new packaging rules shaping the future of the industry
Now we’re getting somewhere! That’s the message coming out of
Remote and Hybrid Working: What We’ve Learnt
The global shift to remote work during the COVID-19 pandemic
Unpacking the EU Green Claims Directive
What does the EU’s Green Claims Directive mean for B2B companies in the print & packaging sector?
The new EU AI Act: Everything your B2B business needs to know
It’s hard not to be impressed with how rapidly artificial
Five key reasons why imagery and iconography is so important for B2B brands on social media
Make an impact with your B2B social media strategy.
Six steps to B2B business award success
Industry Awards can be a great way to list your B2B business profile – so what are our key tips and tricks for success?
Beyond ‘The New Normal’: How B2B Companies Have Evolved Since 2020
Developed in 1965 by psychologist Bruce Tuckman, Team theory suggests