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At London Packaging Week 2025, one thing was clear. Packaging has always been more than just protection or presentation, even if we sometimes forget it. It is a medium for empathy, creativity, and meaningful connection.

Luxury packaging has never been just about looking good – it’s about weaving a story that consumers want to buy into. How can you help your clients turn a box, pouch, or case into a strategic storytelling tool that builds loyalty and drives growth?

Let’s be clear: journalists are not gullible. The rise of AI-generated ‘experts’ isn’t down to laziness or naivety, it’s the result of a system under pressure where comment quotas, turnaround times, and platform demands are tighter than ever.

The Print Show 2025 demonstrated just how dynamic the print industry has become. The event brought together cutting-edge technology, creative ingenuity, and frank conversations about where the sector is heading.

As the dust settles on the last ever Labelexpo Europe, Senior Account Manager David Pittman shares his thoughts and impressions of the show.

Why are we almost always stressed? For many consumers, this is the million-dollar question. It’s confusing too, since the wellness sector has experienced major growth over the last few years (estimated annual worth of $2 trillion globally) and is continuing to grow at 4-5% each year.

There is no silver bullet to weight loss – or is there? The current megatrend surrounding weight loss injections has landed the scientific community in a spot of hot water.

In a world where we’re all trying to cut down, reuse and rethink, the materials we wrap our lives in matter more than ever. From compost bins to viral unboxing videos, packaging is under the microscope like never before.

At Think B2B Marketing, we’re passionate supporters of Young People In Print (YPIP) – an initiative dedicated to inspiring the next generation to explore the worlds of print and packaging.

In the packaging and print industry today, the problem isn’t just that sustainability language falls short. Too often, it doesn’t mean anything at all.

The beauty and personal care sector is no stranger to change, but the current wave of transformation is unlike any we’ve seen before.

Personalised packaging has become one of the most powerful tools to connect with consumers on an emotional level. But this isn’t just about putting a name on a label – it’s about combining creativity, data, and technology to deliver scalable, memorable experiences.

Despite its resilience and crucial role in the global economy, the print and packaging industry faces a growing threat: a widening skills gap as experienced professionals retire without enough young talent to replace them.

The looming GS1 Sunrise 2027 initiative means that the 1D barcodes that have been in use for decades will soon be replaced, giving way to the more sophisticated and dynamic 2D QR codes.

Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?

Discover why outsourcing to a B2B marketing agency like Think B2B can save costs, bridge skills gaps, and deliver better ROI.

Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?

The beauty and personal care industry is undergoing a seismic shift. Diversity, authenticity, and inclusivity are no longer just buzzwords; they’re business imperatives.  

Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as the chairperson and moderator for this year’s ‘Shaping the Future with Packaging 2025’ event.

If all you’re looking for is a succinct answer to the question ‘Are exhibitions worth it?’, then you can take this as a resounding yes….

The buzz from Packaging Innovations & Empack 2025 at the NEC Birmingham is still fresh, and it’s clear that this year’s event provided plenty of food for thought for the packaging and marketing industries.

Exhibitions and trade shows – they’re cornerstones of showing off your brand for a reason. But getting the most out of them without a clear metrics strategy can be easier said than done. 

The EAA, coming into force in June 2025, primarily targets consumer-facing businesses and services. Forward-thinking B2B organisations should still have this legislation on their radar – and here’s why.

Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as a judge for the first-ever Women in Packaging Excellence Awards.

As we gear up for 2025, sustainability trends signal a future where beauty products are not only effective but responsible, transparent and regenerative.

What is the Green Claims Code? What does it mean for me? Find out.

With the UK Green Claims Code directive on the horizon and similar schemes set to roll out across Europe in the form of the European Commission’s Green Claims Directive, we are reaching a key turning point in the story of sustainability.

It’s official. After a decade of delivering exceptional B2B marketing

It’s here – almost. Extended Producer Responsibility was first proposed

Debuting with an astonishing 40.9 million views in its first

Now we’re getting somewhere! That’s the message coming out of

The global shift to remote work during the COVID-19 pandemic

What does the EU’s Green Claims Directive mean for B2B companies in the print & packaging sector?

It’s hard not to be impressed with how rapidly artificial

Make an impact with your B2B social media strategy.

Industry Awards can be a great way to list your B2B business profile – so what are our key tips and tricks for success?

Developed in 1965 by psychologist Bruce Tuckman, Team theory suggests