UK Government Green Claims Code set to be a real “springboard for change”, says Think B2B Marketing

International print and packaging marketing specialist, Think B2B Marketing, has shared insight and perspective on the changes likely to affect packaging suppliers, printers and brands as a result of the Green Claims Code, new guidance published by the UK Government’s Competition and Markets Authority (CMA). The document aims to tackle the ongoing problem of greenwashing by […]

Beyond ‘The New Normal’: How B2B Companies Have Evolved Since 2020

Developed in 1965 by psychologist Bruce Tuckman, Team theory suggests that most teams follow a consistent path from the point they are first assembled to a time when they become a highly proficient and effective organisation. This path has four distinct phases – Forming, Storming, Norming and Performing. As we find ourselves in industry faced with unprecedented change, […]