Why the packaging industry needs to improve its marketing communications now
With the EU’s Packaging and Packaging Waste Regulation (PPWR) set to take force on 12 August 2026 and the UK’s Extended Producer Responsibility (EPR) initiative entering its most consequential phase, packaging businesses across Europe are wading through what may be the most complex regulatory landscape the industry has ever faced.
Why every B2B business needs a B2B marketing agency
Most businesses know their industry inside out. But knowing something and communicating it effectively are two different things…
Think B2B Marketing Appoints Tim Hall as New Business Development Manager to Support Continued Growth
We’re plreased to welcome Tim Hall as our New Business Development Manager, marking another significant step in the agency’s continued expansion across the print and packaging industries.
Industry Association Leaders Unite to Tackle Print & Packaging Talent Crisis
A cross-association meeting focused on addressing the print and packaging industry’s growing workforce challenges was held on 19th February, bringing together senior trade association leaders from across the UK to drive a more unified approach to talent attraction, development, and retention.
Top 5 Things We Learned at Packaging Innovations 2026
If Packaging Innovations 2026 made one thing clear, it’s this. Packaging is no longer something businesses can afford to ignore simply because it hasn’t caused a problem yet.
The exponential growth of Packaging Innovations & Empack
Fresh off a record-breaking 2026 edition, Packaging Innovations & Empack is firmly positioned as the leading annual event for the UK packaging industry, as well as providing a platform for European players.
More content won’t enhance your B2B marketing.
Whether it’s blogs, press releases, email marketing or social media campaigns, over 80% of organisations plan to increase their content budgets this year. But volume without strategy is just noise.
Sustainability in printing is now about survival, not virtue.
Sustainability in print and packaging isn’t the strong rallying cry it was three years ago. The urgency seems to have quieted. But the truth is that sustainability hasn’t become less important, it’s become less optional.
Think B2B Marketing brings expert insights to Packaging Innovations 2026
The team will be at Birmingham’s NEC on February 11–12, offering unrivalled expertise in PR and marketing for the packaging industry as thousands gather for the sector’s biggest event of the year.
Packaging legislation changes in 2026: What your business needs to know
2025 was one of the most consequential years for packaging in history. And 2026 is the year that those consequences will start to have a real impact.