The EU AI Act is now in effect. Here’s everything you need to know.
As of 2 August 2026, the transparency rules of the EU AI Act are live. They don’t care how big you are or what sector you’re in. They care about what your AI does, and crucially for anyone who publishes content, about whether you tell people when a machine wrote it.
Think B2B Marketing enters the top 1% of companies worldwide with EcoVadis Platinum rating
Think B2B Marketing has been awarded an EcoVadis Platinum Medal, scoring 89/100 and placing the agency in the 99th percentile of all companies assessed. It is a result we are genuinely proud of, and one that ranks us among the top 1% of more than 150,000 companies rated by EcoVadis across 180 countries, the highest level of recognition the platform can award.
Scoring a win with packaging lessons from World Cup 2026
It’s been very interesting to see the diversity and witness so many brands taking advantage of the opportunity this year (and in some clever ways). This provides inspiration and opens up a world of opportunity.
Switzerland writes its own packaging rulebook. Why does the divergence matter more than the targets?
Switzerland has adopted a new Ordinance on Packaging (VerpV), setting minimum recycling rates of 55% for plastic packaging and 70% for beverage cartons. Every packaging trade outlet has led with those figures, and they’re worth knowing. They are not, however, the full story.
ONS jobs data is a window of opportunity the print and packaging industry cannot afford to miss
This week’s ONS labour market data showed UK unemployment edging down to 4.9% while youth unemployment reached 14.7%, its highest level since 2014.
Growth through volume is over. Growth through positioning is just getting started.
We’ve written about what the McKinsey data means for packaging businesses. An important read if you’re thinking about where to put your focus in 2026.
Young People in Print Rebrands as Young People in Print and Packaging
Young People in Print becomes Young People in Print and Packaging, reflecting a broader UK industry focus and new initiatives to attract young talent.
Why the packaging industry needs to improve its marketing communications now
With the EU’s Packaging and Packaging Waste Regulation (PPWR) set to take force on 12 August 2026 and the UK’s Extended Producer Responsibility (EPR) initiative entering its most consequential phase, packaging businesses across Europe are wading through what may be the most complex regulatory landscape the industry has ever faced.
Why every B2B business needs a B2B marketing agency
Most businesses know their industry inside out. But knowing something and communicating it effectively are two different things…
Think B2B Marketing Appoints Tim Hall as New Business Development Manager to Support Continued Growth
We’re pleased to welcome Tim Hall as our New Business Development Manager, marking another significant step in the agency’s continued expansion across the print and packaging industries.