Young People in Print Rebrands as Young People in Print and Packaging
Young People in Print becomes Young People in Print and Packaging, reflecting a broader UK industry focus and new initiatives to attract young talent.
Why the packaging industry needs to improve its marketing communications now
With the EU’s Packaging and Packaging Waste Regulation (PPWR) set to take force on 12 August 2026 and the UK’s Extended Producer Responsibility (EPR) initiative entering its most consequential phase, packaging businesses across Europe are wading through what may be the most complex regulatory landscape the industry has ever faced.
Why every B2B business needs a B2B marketing agency
Most businesses know their industry inside out. But knowing something and communicating it effectively are two different things…
Think B2B Marketing Appoints Tim Hall as New Business Development Manager to Support Continued Growth
We’re pleased to welcome Tim Hall as our New Business Development Manager, marking another significant step in the agency’s continued expansion across the print and packaging industries.
Industry Association Leaders Unite to Tackle Print & Packaging Talent Crisis
A cross-association meeting focused on addressing the print and packaging industry’s growing workforce challenges was held on 19th February, bringing together senior trade association leaders from across the UK to drive a more unified approach to talent attraction, development, and retention.
Top 5 Things We Learned at Packaging Innovations 2026
If Packaging Innovations 2026 made one thing clear, it’s this. Packaging is no longer something businesses can afford to ignore simply because it hasn’t caused a problem yet.
The exponential growth of Packaging Innovations & Empack
Fresh off a record-breaking 2026 edition, Packaging Innovations & Empack is firmly positioned as the leading annual event for the UK packaging industry, as well as providing a platform for European players.
More content won’t enhance your B2B marketing.
Whether it’s blogs, press releases, email marketing or social media campaigns, over 80% of organisations plan to increase their content budgets this year. But volume without strategy is just noise.
Sustainability in printing is now about survival, not virtue.
Sustainability in print and packaging isn’t the strong rallying cry it was three years ago. The urgency seems to have quieted. But the truth is that sustainability hasn’t become less important, it’s become less optional.
Think B2B Marketing brings expert insights to Packaging Innovations 2026
The team will be at Birmingham’s NEC on February 11–12, offering unrivalled expertise in PR and marketing for the packaging industry as thousands gather for the sector’s biggest event of the year.
Packaging legislation changes in 2026: What your business needs to know
2025 was one of the most consequential years for packaging in history. And 2026 is the year that those consequences will start to have a real impact.
Four packaging industry priorities for 2026
Think B2B Marketing has highlighted four critical priorities dominating strategic planning across print and packaging companies as they head into 2026.
AI? EI? Oh! Why Emotional Intelligence Still Rules B2B
AI can analyse data, but emotional intelligence (EI) builds real B2B connections. Learn how combining EI and AI drives trust, better decisions, and business growth.
Think B2B Marketing to distil a decade of packaging comms expertise at London Packaging Week
Think B2B Marketing will exhibit at London Packaging Week, 15-16 October, Excel London, to help packaging businesses cut through noise, differentiate in a competitive market, and drive measurable growth through strategic marketing.
Label printing under the microscope
As the dust settles on the last ever Labelexpo Europe, Senior Account Manager David Pittman shares his thoughts and impressions of the show.
Think B2B Marketing lands milestone by joining handful of UK marketing agencies with ISO 9001 and 14001 certifications
Think B2B Marketing has been awarded ISO 9001 and ISO 14001 certification as part of its commitment to retain high-quality operational and environmental standards.
GS1 QR codes: The packaging revolution you can’t afford to ignore
The looming GS1 Sunrise 2027 initiative means that the 1D barcodes that have been in use for decades will soon be replaced, giving way to the more sophisticated and dynamic 2D QR codes.
Print, packaging, and penguins chill out after a tumultuous week
Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?
New Sales Director strengthens TraceGains team as networked F&B ecosystem continues European growth
TraceGains has further strengthened its European team with the appointment of Michelle Henry as Director of Sales for its business across the region.
Why one person can’t do it all: The case for choosing a marketing agency over building in-house capability
Discover why outsourcing to a B2B marketing agency like Think B2B can save costs, bridge skills gaps, and deliver better ROI.
Consumers want recycling…but can our waste infrastructure keep up?
Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?
Think B2B Marketing MD to chair Integraf and FTA Europe ‘Shaping the Future with Packaging 2025’ Conference
Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as the chairperson and moderator for this year’s ‘Shaping the Future with Packaging 2025’ event.
Think B2B Marketing MD joins judging panel for inaugural Women in Packaging Excellence Awards
Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as a judge for the first-ever Women in Packaging Excellence Awards.
Ecoveritas
Think B2B Marketing’s bold differentiation strategy empowered Ecoveritas to disrupt a crowded market, enhance credibility, and achieve sustainable growth – demonstrating that being different can be more impactful than simply being better.
Discover the top 3 sustainability trends that will define beauty in 2025
As we gear up for 2025, sustainability trends signal a future where beauty products are not only effective but responsible, transparent and regenerative.
Think B2B Marketing to take centre stage at Packaging Innovations & Empack 2025
Located at Stand X14, next to the event’s Supply Chain Stage, Think B2B Marketing invites attendees to explore its unrivalled PR and marketing solutions, designed to drive impactful results in the print & packaging industry….
10 signs you need a strategic B2B marketing partner (and how we can help!)
Is that blog you started six months ago looking a bit sparse? Does your marketing feel a little scattergun?