PR & SEO – Building harmony, generating results.
The spectrum of digital marketing is vast and wide. Growing digitalisation across the board has driven the creativity of brands and consumers to new heights and fundamentally changed the premise of marketing. Where brand communications were once a one-way street, reminiscent the hypodermic needle model of information dissemination, the reality today is very different. With […]
Why tailor marketing to different consumer groups?
In order to optimise effectiveness, marketing should always be tailored to meet the needs of a targeted consumer group. Although product marketing directly to children is generally frowned upon, children do in fact have the ability recognise brands, according to the Centre for a New American Dream. In fact, babies as young as six months […]
A look into the future of packaging design
What does the future of packaging design look like? A couple of years ago, we posted this blog to explore whether packaging will talk to consumers, be edible or transform into something completely new after its initial use. As we move into the new normal in 2020, it’s interesting to see that many of our […]
Colour in marketing – why is it important?
A simple colour change in the marketing and design process can make a whole world of difference. When consumers subconsciously make a decision about a product after 90 seconds, there isn’t much room for mistakes. According to The Institute of Color Research, 90% of the product assessment is based on colour alone. Global firms have […]
10 Key Tips For Perfect Press Releases
‘All publicity is good publicity’ goes the old adage. Wrong. But when you have something positive to say, why not harness the power of a well-written press release? Here are 10 tips for perfect press releases. Once you’ve read through these quick tips, why not check our latest client news here to see some best […]
Top 10 tips for delivering an internal video communication
Tips for internal video communication have never been more critical than they are right now; senior leaders should be visible during times of uncertainty to provide reassurance and maintain a steady ship. Keeping isolated employees motivated, informed and healthy can be a challenge, so implementing new, creative methods to stay in touch and communicate key […]
Finding Our Way In Industry To The ‘New Normal’ How Tuckman’s Team Theory Rings True for COVID-19
The author: Joanna Stephenson, a graduate of UMIST and having formerly worked at Dow Chemical, Sun Chemical and LINPAC Group, is Founder of Women In Packaging UK, a Director of the European Flexographic Industry Association – the key print technology used in packaging – A Non Executive Director of Cornelius Group – a leading specialty chemical […]
Effective remote working during the COVID-19 outbreak – Quick tips checklist for employees
As the government escalates measures to combat the COVID-19 outbreak in the UK, business and individuals around the world face unprecedented challenges. Where possible, many businesses will offer a temporary working from home facility, in line with the WHO and European Centre for Disease Prevention and Control (ECDC) recommendations. During this unique period, it is […]