PHD clients take chequered flag at glittering FIAUK awards night
The team at PHD is celebrating a remarkable night of client success after several of our customers won big at the annual FIAUK awards ceremony. On what soon became a busy night for the team, our clients took home a total of four Gold Awards, one Silver, and three Bronze prizes on the back of […]
Catch the eye in a crowded inbox: 7 tips for more impactful B2B email campaigns
In the world of marketing and communications that sees new technologies arrive on the scene seemingly weekly, it’s easy to overlook the more traditional path of email marketing (or as traditional as a digital platform can be!). However, don’t be fooled – for B2B brands, email marketing remains one of the most successful and cost-effective […]
Work experience at PHD Marketing
You don’t need to tell us how important it is to invest in the future. As a well-established, rapidly growing marketing agency, we understand that young people are the future lifeblood of our industry! That’s why we’re so committed to helping young professionals take their first steps into the hectic world of marketing. Some of […]
Ask PHD: What makes a B2B social media campaign truly engaging?
Ask PHD: What makes a B2B social media campaign truly engaging? One of the most effective ways for a business to communicate with potential customers and the wider industry is through social media marketing. From humanising Facebook posts that put a human face to the business, through to targeted LinkedIn campaigns designed to drive clicks […]
What’s on the B2B marketing agenda for 2022?
When it comes to driving commercial success, business to business (B2B) marketing can be just as trend-oriented as business-to-consumer (B2C) – even though historically, it has been considered a slower market to adapt. From life sciences and biotechnology, through to food and beverage ingredients, packaging, services and beyond, how procurement teams select the products or services they engage with on an industrial and production […]
Five Ways to Succeed as an Apprentice
Welcome to the latest PHD Marketing blog! I’m Ben and I started working at PHD in 2018 as a fresh-faced apprentice, with no clue as to what the future would hold. Skip forward three years and I am now an Account Executive where I work on many things for many clients – too much to mention and no two days are alike! […]
Five key reasons why imagery and iconography is so important for B2B brands on social media
When was the last time you used social media in a personal capacity? Considering Facebook, still the world’s most popular social media network worldwide, has roughly 2.8 billion monthly active users, there’s a good chance it wasn’t too long ago! Brands operating in the B2B environment have traditionally been much slower to adopt social media as part of a core […]
How has Covid-19 affected B2B marketing communications?
When we look back to the modern history of commercial marketing, the Covid-19 pandemic will stand out as a significant benchmark of change. We have seen some companies use marketing communications as an essential lifeline to continue reaching customers, while others have become cautionary tales. Before Covid-19, it is difficult to recall a situation that has fundamentally changed such a broad range of businesses. From FMCG […]
Sales Directors – is your marketing really supporting you?
Driving commercial success can sometimes feel like walking a tightrope – particularly for Sales Directors. After all, it’s not just a case of supporting a sales team, it takes strategic planning, comprehensive understanding of business goals, adaptability and the motivation to lead. Business today is almost unrecognisable from how it looked as little as five […]
Top 5 reasons to outsource your Marketing and Communications
At PHD Marketing, we work with a range of clients in business-to-business marketing & communications in the UK and internationally. We take pride in what we do and have great client retention rates because we know what it takes to make an outsource partnering model work. But why should you consider it? Boost your marketing […]