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Re-energise your marketing strategy for 2024: B2B trends to spark success

As B2B marketing teams know, if you’re not moving forwards, you’re going backwards.   It’s vital that companies and brands are able to find their voice and communicate effectively across the market, but the most effective channels and techniques to do that are ever shifting. Staying one step ahead of the market – and the competition […]

Data regulation update! Have you heard about DPDI?

Data regulation update!  Have you heard about DPDI?  Take away the bells and whistles, and modern B2B marketing is ultimately centred around data, be it consumer purchase patterns, sales team prospecting, public relations or website clicks.  Information, and how it’s collected, stored, measured and used, forms the cornerstone of effective marketing strategy, but in the ever-evolving […]

Language matters! Our Green Claims Directive No-nos

With the UK Green Claims Code directive on the horizon and similar schemes set to roll out across Europe in the form of the European Commission’s Green Claims Directive (click here to read our essential guide), we are reaching a key turning point in the story of sustainability.  The new regulations are designed to fight […]

Work Experience at PHD Marketing

Gaby – My remarkable week at PHD Marketing My name is Gaby and I’m here to share my thoughts and experiences of working with PHD Marketing, and how this provided me with the opportunity to explore a new industry, meet new people, and take on new tasks and challenges. I suppose I will start by […]

Unpacking the EU Green Claims directive

Picture this: a world where businesses don’t just thrive financially, but leave a positive impact on the natural world around us.   That’s the crux of the ongoing drive for sustainability, which is still gaining momentum with each passing month. In a bid to accelerate the rate of meaningful change, the European Commission has proposed the […]

Ask PHD: National Apprenticeship Week

As we look to nurture future business talent, National Apprenticeship Week is a great time to celebrate the benefits of apprenticeships and the positive impact they can have on individuals and companies alike.   At PHD Marketing, we understand the value of apprenticeships and the opportunities they can provide for those looking to kickstart their careers […]

What’s happening with Twitter – and what does it mean for the future of B2B comms?

Twitter is long established as one of the most popular social media platforms. Its strict character limit forces brevity, which underlines its position as a rapid, shifting social media network.  Of course, with an estimated user base reaching a dizzying 400 million through 2022, the channel is also historically one of the most effective for […]

Ask PHD: How can I create punchier, more impactful B2B press releases?

It’s noisy out there, in the B2B marketing world. From the largest multinationals to the smallest independents and SMEs, every business is looking to amplify its messaging and reach key decision-makers to drive sales. Of course, with increased noise, it becomes harder for a brand to cut through the static and get their messages and […]