EPR fees: what does it mean for packaging businesses?

It’s here – almost. Extended Producer Responsibility was first proposed by the UK government under Theresa May’s premiership, four prime ministers and six years ago, in 2018. Earlier this month, the government revealed one of its most significant updates yet on the future of the scheme when it announced its illustrative base fees. For the […]
Under Paris – and plastic’s image problem

Debuting with an astonishing 40.9 million views in its first week, Netflix’s latest sensation Under Paris has instantly become one of the streaming service’s most watched non-English language films. Notably, the film opens in the Great Pacific Garbage Patch, a notorious gyre of marine debris in the North Pacific. The artistic shots of floating waste […]
Filtrona

The Brief PHD was engaged to undertake brand perception research following the recent sale of a company. The objective of the project was to gather data and insights to inform the company’s rebranding strategy. What We Did Using a combination of Voice of Customer survey, Brand Archetype workshops, and Competitor Analysis, we identified key themes […]
Harry – My time at PHD Marketing

In June, we were joined by Year 10 student Harry, who spent a week with us for his work experience placement. Over the course of the week, Harry got to sample a slice of life at a busy B2B marketing communications agency, and see the many interconnected parts that make up the PHD Marketing business. […]
Why drupa?

As the global print industry gets set to return to Düsseldorf for drupa 2024, let’s not forget that B2B at its heart is often about relationships and the people – P2P. With this in mind, David Pittman ponders the show’s position and role in 2024. Get ready, get set, expo! drupa is back. Since the […]
Your guide to PPWR – the EU’s new packaging rules shaping the future of the industry

Now we’re getting somewhere! That’s the message coming out of Brussels as, after years of political wrangling and industry lobbying over the EU’s proposed Packaging and Packaging Waste Regulations (PPWR), a preliminary deal has finally been struck between the EU institutions. The agreement means that years of uncertainty have been ended with the stroke of […]
The new EU AI Act: Everything your B2B business needs to know

It’s hard not to be impressed with how rapidly artificial intelligence is advancing. From eliminating time-intensive manual tasks such as organising business diaries to crunching enormous quantities of data in record speed, it’s clear that AI has an important role to play in the future of B2B business operations. However – it’s not going to […]
There’s strength in numbers: Mastering the metrics that matter

We get it. As an in-house marketing team, you’re under pressure to deliver tangible results, justify budgets, and demonstrate a clear return on investment. Our dynamic and diverse team comes from all walks of life and perspectives, and many from B2B in-house marketing teams. We know the pressures that our clients are under, because we’ve […]
Digging down into data: The value of audience segmentation in B2B email marketing

While other marketing mediums have come and gone, email marketing has remained high on the agenda and particularly in B2B terms is still an effective way of reaching an engaged target audience. We have previously shared seven of our top tips for stopping prospects in their tracks and cutting through the email marketing static – […]
Tone speaks louder than words – finding your B2B brand voice

From the largest multinational business to independent challenger brands, every business has a unique perspective to share. When we think about Tone of Voice in branding, we almost instinctively think of B2C marketing, translating a brand story to consumers that are awash with products and services to choose from – and B2B marketing shares […]