PHD was engaged to undertake brand perception research following the recent sale of a company. The objective of the project was to gather data and insights to inform the company’s rebranding strategy.
Using a combination of Voice of Customer survey, Brand Archetype workshops, and Competitor Analysis, we identified key themes and patterns in the data to provide a holistic view of customer needs and preferences.
The insights gathered were used to develop a new brand identity and messaging that resonated with the target audience. PHD provided full support throughout the brand relaunch, ensuring its success.
Using a combination of Voice of Customer survey, Brand Archetype workshops, and Competitor Analysis, we identified key themes and patterns in the data to provide a holistic view of customer needs and preferences.
The insights gathered were used to develop a new brand identity and messaging that resonated with the target audience. PHD provided full support throughout the brand relaunch, ensuring its success.
How
We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business
