Harry – My time at PHD Marketing
In June, we were joined by Year 10 student Harry, who spent a week with us for his work experience placement. Over the course of the week, Harry got to sample a slice of life at a busy B2B marketing communications agency, and see the many interconnected parts that make up the PHD Marketing business. […]
Why drupa?
As the global print industry gets set to return to Düsseldorf for drupa 2024, let’s not forget that B2B at its heart is often about relationships and the people – P2P. With this in mind, David Pittman ponders the show’s position and role in 2024. Get ready, get set, expo! drupa is back. Since the […]
Your guide to PPWR – the EU’s new packaging rules shaping the future of the industry
Now we’re getting somewhere! That’s the message coming out of Brussels as, after years of political wrangling and industry lobbying over the EU’s proposed Packaging and Packaging Waste Regulations (PPWR), a preliminary deal has finally been struck between the EU institutions. The agreement means that years of uncertainty have been ended with the stroke of […]
The new EU AI Act: Everything your B2B business needs to know
It’s hard not to be impressed with how rapidly artificial intelligence is advancing. From eliminating time-intensive manual tasks such as organising business diaries to crunching enormous quantities of data in record speed, it’s clear that AI has an important role to play in the future of B2B business operations. However – it’s not going to […]
There’s strength in numbers: Mastering the metrics that matter
We get it. As an in-house marketing team, you’re under pressure to deliver tangible results, justify budgets, and demonstrate a clear return on investment. Our dynamic and diverse team comes from all walks of life and perspectives, and many from B2B in-house marketing teams. We know the pressures that our clients are under, because we’ve […]
Digging down into data: The value of audience segmentation in B2B email marketing
While other marketing mediums have come and gone, email marketing has remained high on the agenda and particularly in B2B terms is still an effective way of reaching an engaged target audience. We have previously shared seven of our top tips for stopping prospects in their tracks and cutting through the email marketing static – […]
Tone speaks louder than words – finding your B2B brand voice
From the largest multinational business to independent challenger brands, every business has a unique perspective to share. When we think about Tone of Voice in branding, we almost instinctively think of B2C marketing, translating a brand story to consumers that are awash with products and services to choose from – and B2B marketing shares […]
Re-energise your marketing strategy for 2024: B2B trends to spark success
As B2B marketing teams know, if you’re not moving forwards, you’re going backwards. It’s vital that companies and brands are able to find their voice and communicate effectively across the market, but the most effective channels and techniques to do that are ever shifting. Staying one step ahead of the market – and the competition […]
Data regulation update! Have you heard about DPDI?
Data regulation update! Have you heard about DPDI? Take away the bells and whistles, and modern B2B marketing is ultimately centred around data, be it consumer purchase patterns, sales team prospecting, public relations or website clicks. Information, and how it’s collected, stored, measured and used, forms the cornerstone of effective marketing strategy, but in the ever-evolving […]
Language matters! Our Green Claims Directive No-nos
With the UK Green Claims Code directive on the horizon and similar schemes set to roll out across Europe in the form of the European Commission’s Green Claims Directive (click here to read our essential guide), we are reaching a key turning point in the story of sustainability. The new regulations are designed to fight […]
