Harry – My time at PHD Marketing
In June, we were joined by Year 10 student Harry, who spent a week with us for his work experience placement. Over the course of the week, Harry got to sample a slice of life at a busy B2B marketing communications agency, and see the many interconnected parts that make up the PHD Marketing business. […]
Why drupa?
As the global print industry gets set to return to Düsseldorf for drupa 2024, let’s not forget that B2B at its heart is often about relationships and the people – P2P. With this in mind, David Pittman ponders the show’s position and role in 2024. Get ready, get set, expo! drupa is back. Since the […]
Your guide to PPWR – the EU’s new packaging rules shaping the future of the industry
Now we’re getting somewhere! That’s the message coming out of Brussels as, after years of political wrangling and industry lobbying over the EU’s proposed Packaging and Packaging Waste Regulations (PPWR), a preliminary deal has finally been struck between the EU institutions. The agreement means that years of uncertainty have been ended with the stroke of […]
The new EU AI Act: Everything your B2B business needs to know
It’s hard not to be impressed with how rapidly artificial intelligence is advancing. From eliminating time-intensive manual tasks such as organising business diaries to crunching enormous quantities of data in record speed, it’s clear that AI has an important role to play in the future of B2B business operations. However – it’s not going to […]
There’s strength in numbers: Mastering the metrics that matter
We get it. As an in-house marketing team, you’re under pressure to deliver tangible results, justify budgets, and demonstrate a clear return on investment. Our dynamic and diverse team comes from all walks of life and perspectives, and many from B2B in-house marketing teams. We know the pressures that our clients are under, because we’ve […]
Digging down into data: The value of audience segmentation in B2B email marketing
While other marketing mediums have come and gone, email marketing has remained high on the agenda and particularly in B2B terms is still an effective way of reaching an engaged target audience. We have previously shared seven of our top tips for stopping prospects in their tracks and cutting through the email marketing static – […]
Tone speaks louder than words – finding your B2B brand voice
From the largest multinational business to independent challenger brands, every business has a unique perspective to share. When we think about Tone of Voice in branding, we almost instinctively think of B2C marketing, translating a brand story to consumers that are awash with products and services to choose from – and B2B marketing shares […]
Re-energise your marketing strategy for 2024: B2B trends to spark success
As B2B marketing teams know, if you’re not moving forwards, you’re going backwards. It’s vital that companies and brands are able to find their voice and communicate effectively across the market, but the most effective channels and techniques to do that are ever shifting. Staying one step ahead of the market – and the competition […]
Data regulation update! Have you heard about DPDI?
Data regulation update! Have you heard about DPDI? Take away the bells and whistles, and modern B2B marketing is ultimately centred around data, be it consumer purchase patterns, sales team prospecting, public relations or website clicks. Information, and how it’s collected, stored, measured and used, forms the cornerstone of effective marketing strategy, but in the ever-evolving […]
Language matters! Our Green Claims Directive No-nos
With the UK Green Claims Code directive on the horizon and similar schemes set to roll out across Europe in the form of the European Commission’s Green Claims Directive (click here to read our essential guide), we are reaching a key turning point in the story of sustainability. The new regulations are designed to fight […]
Work Experience at PHD Marketing
Gaby – My remarkable week at PHD Marketing My name is Gaby and I’m here to share my thoughts and experiences of working with PHD Marketing, and how this provided me with the opportunity to explore a new industry, meet new people, and take on new tasks and challenges. I suppose I will start by […]
Unpacking the EU Green Claims directive
Picture this: a world where businesses don’t just thrive financially, but leave a positive impact on the natural world around us. That’s the crux of the ongoing drive for sustainability, which is still gaining momentum with each passing month. In a bid to accelerate the rate of meaningful change, the European Commission has proposed the […]
Ask PHD: National Apprenticeship Week
As we look to nurture future business talent, National Apprenticeship Week is a great time to celebrate the benefits of apprenticeships and the positive impact they can have on individuals and companies alike. At PHD Marketing, we understand the value of apprenticeships and the opportunities they can provide for those looking to kickstart their careers […]
What’s happening with Twitter – and what does it mean for the future of B2B comms?
Twitter is long established as one of the most popular social media platforms. Its strict character limit forces brevity, which underlines its position as a rapid, shifting social media network. Of course, with an estimated user base reaching a dizzying 400 million through 2022, the channel is also historically one of the most effective for […]
Ask PHD: How can I create punchier, more impactful B2B press releases?
It’s noisy out there, in the B2B marketing world. From the largest multinationals to the smallest independents and SMEs, every business is looking to amplify its messaging and reach key decision-makers to drive sales. Of course, with increased noise, it becomes harder for a brand to cut through the static and get their messages and […]
Google is closing its Universal Analytics platform in 2023, are you ready for the transition?
Contents: What is Google doing with Universal Analytics? When is Google transitioning to GA4 Why is Google Analytics being shut down? How is GA4 different to Google Analytics? How do I setup GA4? In a world powered by insight, data is the beating heart of any successful business. This is particularly true in the digital […]
PHD clients take chequered flag at glittering FIAUK awards night
The team at PHD is celebrating a remarkable night of client success after several of our customers won big at the annual FIAUK awards ceremony. On what soon became a busy night for the team, our clients took home a total of four Gold Awards, one Silver, and three Bronze prizes on the back of […]
Catch the eye in a crowded inbox: 7 tips for more impactful B2B email campaigns
In the world of marketing and communications that sees new technologies arrive on the scene seemingly weekly, it’s easy to overlook the more traditional path of email marketing (or as traditional as a digital platform can be!). However, don’t be fooled – for B2B brands, email marketing remains one of the most successful and cost-effective […]
Work experience at PHD Marketing
You don’t need to tell us how important it is to invest in the future. As a well-established, rapidly growing marketing agency, we understand that young people are the future lifeblood of our industry! That’s why we’re so committed to helping young professionals take their first steps into the hectic world of marketing. Some of […]
Ask PHD: What makes a B2B social media campaign truly engaging?
Ask PHD: What makes a B2B social media campaign truly engaging? One of the most effective ways for a business to communicate with potential customers and the wider industry is through social media marketing. From humanising Facebook posts that put a human face to the business, through to targeted LinkedIn campaigns designed to drive clicks […]
What’s on the B2B marketing agenda for 2022?
When it comes to driving commercial success, business to business (B2B) marketing can be just as trend-oriented as business-to-consumer (B2C) – even though historically, it has been considered a slower market to adapt. From life sciences and biotechnology, through to food and beverage ingredients, packaging, services and beyond, how procurement teams select the products or services they engage with on an industrial and production […]
Five Ways to Succeed as an Apprentice
Welcome to the latest PHD Marketing blog! I’m Ben and I started working at PHD in 2018 as a fresh-faced apprentice, with no clue as to what the future would hold. Skip forward three years and I am now an Account Executive where I work on many things for many clients – too much to mention and no two days are alike! […]
Five key reasons why imagery and iconography is so important for B2B brands on social media
When was the last time you used social media in a personal capacity? Considering Facebook, still the world’s most popular social media network worldwide, has roughly 2.8 billion monthly active users, there’s a good chance it wasn’t too long ago! Brands operating in the B2B environment have traditionally been much slower to adopt social media as part of a core […]
How has Covid-19 affected B2B marketing communications?
When we look back to the modern history of commercial marketing, the Covid-19 pandemic will stand out as a significant benchmark of change. We have seen some companies use marketing communications as an essential lifeline to continue reaching customers, while others have become cautionary tales. Before Covid-19, it is difficult to recall a situation that has fundamentally changed such a broad range of businesses. From FMCG […]
Sales Directors – is your marketing really supporting you?
Driving commercial success can sometimes feel like walking a tightrope – particularly for Sales Directors. After all, it’s not just a case of supporting a sales team, it takes strategic planning, comprehensive understanding of business goals, adaptability and the motivation to lead. Business today is almost unrecognisable from how it looked as little as five […]
Top 5 reasons to outsource your Marketing and Communications
At PHD Marketing, we work with a range of clients in business-to-business marketing & communications in the UK and internationally. We take pride in what we do and have great client retention rates because we know what it takes to make an outsource partnering model work. But why should you consider it? Boost your marketing […]
PR & SEO – Building harmony, generating results.
The spectrum of digital marketing is vast and wide. Growing digitalisation across the board has driven the creativity of brands and consumers to new heights and fundamentally changed the premise of marketing. Where brand communications were once a one-way street, reminiscent the hypodermic needle model of information dissemination, the reality today is very different. With […]
Why tailor marketing to different consumer groups?
In order to optimise effectiveness, marketing should always be tailored to meet the needs of a targeted consumer group. Although product marketing directly to children is generally frowned upon, children do in fact have the ability recognise brands, according to the Centre for a New American Dream. In fact, babies as young as six months […]
A look into the future of packaging design
What does the future of packaging design look like? A couple of years ago, we posted this blog to explore whether packaging will talk to consumers, be edible or transform into something completely new after its initial use. As we move into the new normal in 2020, it’s interesting to see that many of our […]
Colour in marketing – why is it important?
A simple colour change in the marketing and design process can make a whole world of difference. When consumers subconsciously make a decision about a product after 90 seconds, there isn’t much room for mistakes. According to The Institute of Color Research, 90% of the product assessment is based on colour alone. Global firms have […]
10 Key Tips For Perfect Press Releases
‘All publicity is good publicity’ goes the old adage. Wrong. But when you have something positive to say, why not harness the power of a well-written press release? Here are 10 tips for perfect press releases. Once you’ve read through these quick tips, why not check our latest client news here to see some best […]
Top 10 tips for delivering an internal video communication
Tips for internal video communication have never been more critical than they are right now; senior leaders should be visible during times of uncertainty to provide reassurance and maintain a steady ship. Keeping isolated employees motivated, informed and healthy can be a challenge, so implementing new, creative methods to stay in touch and communicate key […]
Finding Our Way In Industry To The ‘New Normal’ How Tuckman’s Team Theory Rings True for COVID-19
The author: Joanna Stephenson, a graduate of UMIST and having formerly worked at Dow Chemical, Sun Chemical and LINPAC Group, is Founder of Women In Packaging UK, a Director of the European Flexographic Industry Association – the key print technology used in packaging – A Non Executive Director of Cornelius Group – a leading specialty chemical […]
Effective remote working during the COVID-19 outbreak – Quick tips checklist for employees
As the government escalates measures to combat the COVID-19 outbreak in the UK, business and individuals around the world face unprecedented challenges. Where possible, many businesses will offer a temporary working from home facility, in line with the WHO and European Centre for Disease Prevention and Control (ECDC) recommendations. During this unique period, it is […]