What’s on the B2B marketing agenda for 2022?
When it comes to driving commercial success, business to business (B2B) marketing can be just as trend-oriented as business-to-consumer (B2C) – even though historically, it has been considered a slower market to adapt. From life sciences and biotechnology, through to food and beverage ingredients, packaging, services and beyond, how procurement teams select the products or services they engage with on an industrial and production […]
Five Ways to Succeed as an Apprentice
Welcome to the latest PHD Marketing blog! I’m Ben and I started working at PHD in 2018 as a fresh-faced apprentice, with no clue as to what the future would hold. Skip forward three years and I am now an Account Executive where I work on many things for many clients – too much to mention and no two days are alike! […]
Five key reasons why imagery and iconography is so important for B2B brands on social media
When was the last time you used social media in a personal capacity? Considering Facebook, still the world’s most popular social media network worldwide, has roughly 2.8 billion monthly active users, there’s a good chance it wasn’t too long ago! Brands operating in the B2B environment have traditionally been much slower to adopt social media as part of a core […]
How has Covid-19 affected B2B marketing communications?
When we look back to the modern history of commercial marketing, the Covid-19 pandemic will stand out as a significant benchmark of change. We have seen some companies use marketing communications as an essential lifeline to continue reaching customers, while others have become cautionary tales. Before Covid-19, it is difficult to recall a situation that has fundamentally changed such a broad range of businesses. From FMCG […]
Sales Directors – is your marketing really supporting you?
Driving commercial success can sometimes feel like walking a tightrope – particularly for Sales Directors. After all, it’s not just a case of supporting a sales team, it takes strategic planning, comprehensive understanding of business goals, adaptability and the motivation to lead. Business today is almost unrecognisable from how it looked as little as five […]
Top 5 reasons to outsource your Marketing and Communications
At PHD Marketing, we work with a range of clients in business-to-business marketing & communications in the UK and internationally. We take pride in what we do and have great client retention rates because we know what it takes to make an outsource partnering model work. But why should you consider it? Boost your marketing […]
PR & SEO – Building harmony, generating results.
The spectrum of digital marketing is vast and wide. Growing digitalisation across the board has driven the creativity of brands and consumers to new heights and fundamentally changed the premise of marketing. Where brand communications were once a one-way street, reminiscent the hypodermic needle model of information dissemination, the reality today is very different. With […]
Why tailor marketing to different consumer groups?
In order to optimise effectiveness, marketing should always be tailored to meet the needs of a targeted consumer group. Although product marketing directly to children is generally frowned upon, children do in fact have the ability recognise brands, according to the Centre for a New American Dream. In fact, babies as young as six months […]
A look into the future of packaging design
What does the future of packaging design look like? A couple of years ago, we posted this blog to explore whether packaging will talk to consumers, be edible or transform into something completely new after its initial use. As we move into the new normal in 2020, it’s interesting to see that many of our […]
Colour in marketing – why is it important?
A simple colour change in the marketing and design process can make a whole world of difference. When consumers subconsciously make a decision about a product after 90 seconds, there isn’t much room for mistakes. According to The Institute of Color Research, 90% of the product assessment is based on colour alone. Global firms have […]