Rediscovering the soul of packaging at London Packaging Week: Why design must feel human again

At London Packaging Week 2025, one thing was clear. Packaging has always been more than just protection or presentation, even if we sometimes forget it. It is a medium for empathy, creativity, and meaningful connection.

Three ways luxury packaging tells your brand story

Luxury packaging has never been just about looking good – it’s about weaving a story that consumers want to buy into. How can you help your clients turn a box, pouch, or case into a strategic storytelling tool that builds loyalty and drives growth?

AI, authority, and the role of authenticity

Let’s be clear: journalists are not gullible. The rise of AI-generated ‘experts’ isn’t down to laziness or naivety, it’s the result of a system under pressure where comment quotas, turnaround times, and platform demands are tighter than ever.

Key Takeaways and Trends from The Print Show 2025

The Print Show 2025 demonstrated just how dynamic the print industry has become. The event brought together cutting-edge technology, creative ingenuity, and frank conversations about where the sector is heading.

Label printing under the microscope

As the dust settles on the last ever Labelexpo Europe, Senior Account Manager David Pittman shares his thoughts and impressions of the show.

The Wellness Gap we need to talk about

Why are we almost always stressed? For many consumers, this is the million-dollar question. It’s confusing too, since the wellness sector has experienced major growth over the last few years (estimated annual worth of $2 trillion globally) and is continuing to grow at 4-5% each year.

What does the GLP-1 boom mean for the commercial wellness ecosystem?

There is no silver bullet to weight loss – or is there? The current megatrend surrounding weight loss injections has landed the scientific community in a spot of hot water.

Mushroom, pulp and byproducts – is this the future of packaging?

In a world where we’re all trying to cut down, reuse and rethink, the materials we wrap our lives in matter more than ever. From compost bins to viral unboxing videos, packaging is under the microscope like never before.

Building the Next Generation of Print & Packaging Professionals

At Think B2B Marketing, we’re passionate supporters of Young People In Print (YPIP) – an initiative dedicated to inspiring the next generation to explore the worlds of print and packaging.

Say what you mean, or say nothing at all – Sustainability language in print and packaging

In the packaging and print industry today, the problem isn’t just that sustainability language falls short. Too often, it doesn’t mean anything at all.