Everything you wanted to know about working with a B2B marketing agency (but were too afraid to ask)
2025 was one of the most consequential years for packaging in history. And 2026 is the year that those consequences will start to have a real impact.
Sustainability in printing is now about survival, not virtue.
Sustainability in print and packaging isn’t the strong rallying cry it was three years ago. The urgency seems to have quieted. But the truth is that sustainability hasn’t become less important, it’s become less optional.
Packaging legislation changes in 2026: What your business needs to know
2025 was one of the most consequential years for packaging in history. And 2026 is the year that those consequences will start to have a real impact.
Four packaging industry priorities for 2026
Think B2B Marketing has highlighted four critical priorities dominating strategic planning across print and packaging companies as they head into 2026.
AI? EI? Oh! Why Emotional Intelligence Still Rules B2B
AI can analyse data, but emotional intelligence (EI) builds real B2B connections. Learn how combining EI and AI drives trust, better decisions, and business growth.
Rediscovering the soul of packaging at London Packaging Week: Why design must feel human again
At London Packaging Week 2025, one thing was clear. Packaging has always been more than just protection or presentation, even if we sometimes forget it. It is a medium for empathy, creativity, and meaningful connection.
Three ways luxury packaging tells your brand story
Luxury packaging has never been just about looking good – it’s about weaving a story that consumers want to buy into. How can you help your clients turn a box, pouch, or case into a strategic storytelling tool that builds loyalty and drives growth?
AI, authority, and the role of authenticity
Let’s be clear: journalists are not gullible. The rise of AI-generated ‘experts’ isn’t down to laziness or naivety, it’s the result of a system under pressure where comment quotas, turnaround times, and platform demands are tighter than ever.
Key Takeaways and Trends from The Print Show 2025
The Print Show 2025 demonstrated just how dynamic the print industry has become. The event brought together cutting-edge technology, creative ingenuity, and frank conversations about where the sector is heading.
Label printing under the microscope
As the dust settles on the last ever Labelexpo Europe, Senior Account Manager David Pittman shares his thoughts and impressions of the show.