Say what you mean, or say nothing at all – Sustainability language in print and packaging
In the packaging and print industry today, the problem isn’t just that sustainability language falls short. Too often, it doesn’t mean anything at all.
Balancing AI and the human experience: What it means for beauty & personal care formulators
The beauty and personal care sector is no stranger to change, but the current wave of transformation is unlike any we’ve seen before.
5 brands that are nailing personalised packaging (…and why)
Personalised packaging has become one of the most powerful tools to connect with consumers on an emotional level. But this isn’t just about putting a name on a label – it’s about combining creativity, data, and technology to deliver scalable, memorable experiences.
The future of print and packaging and the role of new talent
Despite its resilience and crucial role in the global economy, the print and packaging industry faces a growing threat: a widening skills gap as experienced professionals retire without enough young talent to replace them.
GS1 QR codes: The packaging revolution you can’t afford to ignore
The looming GS1 Sunrise 2027 initiative means that the 1D barcodes that have been in use for decades will soon be replaced, giving way to the more sophisticated and dynamic 2D QR codes.
Print, packaging, and penguins chill out after a tumultuous week
Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?
Why one person can’t do it all: The case for choosing a marketing agency over building in-house capability
Discover why outsourcing to a B2B marketing agency like Think B2B can save costs, bridge skills gaps, and deliver better ROI.
Consumers want recycling…but can our waste infrastructure keep up?
Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?
The future of beauty is inclusive – is your brand ready?
The beauty and personal care industry is undergoing a seismic shift. Diversity, authenticity, and inclusivity are no longer just buzzwords; they’re business imperatives.
Think B2B Marketing MD to chair Integraf and FTA Europe ‘Shaping the Future with Packaging 2025’ Conference
Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as the chairperson and moderator for this year’s ‘Shaping the Future with Packaging 2025’ event.