Are exhibitions worth it?
If all you’re looking for is a succinct answer to the question ‘Are exhibitions worth it?’, then you can take this as a resounding yes….
Insights from Packaging Innovations
The buzz from Packaging Innovations & Empack 2025 at the NEC Birmingham is still fresh, and it’s clear that this year’s event provided plenty of food for thought for the packaging and marketing industries.
Metrics that matter – enhance your event marketing
Exhibitions and trade shows – they’re cornerstones of showing off your brand for a reason. But getting the most out of them without a clear metrics strategy can be easier said than done.
Stay ahead of the game: What your B2B business needs to know about the European Accessibility Act
The EAA, coming into force in June 2025, primarily targets consumer-facing businesses and services. Forward-thinking B2B organisations should still have this legislation on their radar – and here’s why.
Think B2B Marketing MD joins judging panel for inaugural Women in Packaging Excellence Awards
Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as a judge for the first-ever Women in Packaging Excellence Awards.
Discover the top 3 sustainability trends that will define beauty in 2025
As we gear up for 2025, sustainability trends signal a future where beauty products are not only effective but responsible, transparent and regenerative.
What does the Green Claims Code mean for you?
What is the Green Claims Code? What does it mean for me? Find out.
10 signs you need a strategic B2B marketing partner (and how we can help!)
Is that blog you started six months ago looking a bit sparse? Does your marketing feel a little scattergun?
Is your print & packaging marketing strategy not converting? Here’s how to fix it with Think B2B Marketing!
Don’t settle for low engagement rates and marketing investment that doesn’t deliver.
Language matters! Our Green Claims Directive No-nos
With the UK Green Claims Code directive on the horizon and similar schemes set to roll out across Europe in the form of the European Commission’s Green Claims Directive, we are reaching a key turning point in the story of sustainability.