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The Big Reveal – Meet Think B2B Marketing!

It’s official. After a decade of delivering exceptional B2B marketing solutions as PHD Marketing, we’re proud to unveil our new identity. Hello! We are Think B2B Marketing. Our new look is not just a change in name, but a renewed commitment to our core values of strategic thinking and client success. Whether you’re one of […]

Our journey to Think B2B Marketing

Ever wonder what’s in a name? For us, it’s a decade of growth, learning, and unwavering commitment to B2B excellence. We’re now Think B2B Marketing, but our journey to this point is a story worth telling. Many of our long-standing clients have witnessed our evolution firsthand – after all, our impressive retention rates mean some […]

EPR fees: what does it mean for packaging businesses?

It’s here – almost. Extended Producer Responsibility was first proposed by the UK government under Theresa May’s premiership, four prime ministers and six years ago, in 2018. Earlier this month, the government revealed one of its most significant updates yet on the future of the scheme when it announced its illustrative base fees.  For the […]

Under Paris – and plastic’s image problem

Debuting with an astonishing 40.9 million views in its first week, Netflix’s latest sensation Under Paris has instantly become one of the streaming service’s most watched non-English language films. Notably, the film opens in the Great Pacific Garbage Patch, a notorious gyre of marine debris in the North Pacific. The artistic shots of floating waste […]

Your guide to PPWR – the EU’s new packaging rules shaping the future of the industry

Now we’re getting somewhere! That’s the message coming out of Brussels as, after years of political wrangling and industry lobbying over the EU’s proposed Packaging and Packaging Waste Regulations (PPWR), a preliminary deal has finally been struck between the EU institutions. The agreement means that years of uncertainty have been ended with the stroke of a pen. […]

Remote and Hybrid Working: What We’ve Learnt

The global shift to remote work during the COVID-19 pandemic fundamentally changed how businesses operate. Now in 2024, what began as an emergency response has evolved into a strategic approach to work that combines the best of both worlds. At Think B2B Marketing, we’ve experienced this evolution firsthand, both in our own operations and through […]

The new EU AI Act: Everything your B2B business needs to know

It’s hard not to be impressed with how rapidly artificial intelligence is advancing. From eliminating time-intensive manual tasks such as organising business diaries to crunching enormous quantities of data in record speed, it’s clear that AI has an important role to play in the future of B2B business operations.  However – it’s not going to […]