Say Hello
Say Hello
Say Hello

Beyond ‘The New Normal’: How B2B Companies Have Evolved Since 2020

Developed in 1965 by psychologist Bruce Tuckman, Team theory suggests that most teams follow a consistent path from the point they are first assembled to a time when they become a highly proficient and effective organisation. This path has four distinct phases – Forming, Storming, Norming and Performing. As we find ourselves in industry faced with unprecedented change, […]