When was the last time you lay awake thinking about your marketing strategy? If you’re like many of our clients before they found us, it might have been more recently than you’d care to admit.
Whether you’re a Managing Director trying to squeeze marketing tasks in between board meetings, or an in-house marketing professional juggling countless priorities, we understand. These challenges aren’t just frustrating – they’re getting in the way of your business growth.
As Think B2B Marketing celebrates its tenth year of transforming B2B marketing for clients across print, packaging, life sciences and beyond, we’ve heard almost every marketing challenge imaginable.
To mark our milestone decade, we’re sharing ten of the most common concerns that land in our inbox – and more importantly, how partnering with Think B2B Marketing means you can finally get a good night’s sleep. And these aren’t just empty promises – our case studies showcase examples of how we’ve helped businesses just like yours overcome these challenges.
Want to discover how Think B2B Marketing could transform your marketing from a headache into a growth catalyst? Read on…
"Help! I know we need to be more strategic and think long-term, but we're constantly firefighting"
Sound familiar? At Think B2B Marketing, we work with a lot of talented teams, many of whom have found themselves trapped in a cycle of reactive marketing that leaves little room for strategic thinking. Many members of our team come from technical in-house roles, so we know exactly the kind of pressure your team is under. But here’s the good news – it doesn’t have to be this way. Our marketing strategy specialists work as an extension of your team, developing comprehensive plans that align with your business objectives whilst maintaining the agility to respond to market opportunities.
The Think B2B Marketing way is to take the strategic load off your shoulders. We transform reactive marketing into a proactive force for business growth – achieving measurable results that speak for themselves. When was the last time you felt truly ahead of the game, rather than playing catch-up?
"Our technical expertise is gathering dust because we can't translate it into compelling content"
It’s a classic marketing problem in B2B – you’re brilliant at what you do. But somehow, that brilliance isn’t quite shining through in your marketing materials. Technical industries like print and packaging, manufacturing or life sciences demand a special nuanced touch when it comes to content creation. Our specialist content and copywriting team excels at bridging the gap between complex technical capabilities and engaging marketing messages.
We speak your language AND your customers’ language, ensuring your expertise doesn’t just impress – it converts. This balance of technical accuracy and compelling storytelling is what sets Think B2B Marketing apart.
"We're shouting into the void because we lack the right industry connections"
Ever feel like your biggest announcements are met with radio silence from trade press? Building meaningful media relationships takes years of dedicated effort – time that most businesses simply haven’t got. Through our PR and communications services, Think B2B Marketing clients immediately tap into our established network of industry journalists, publications, and influencers. These aren’t just contact lists; they’re relationships we’ve nurtured over a decade.
Our media relations expertise goes beyond simple press release distribution – we actively identify opportunities for thought leadership, arrange interviews, secure speaking opportunities, and position our clients as go-to industry experts.
"Our marketing feels like a jumbled mess rather than a coherent strategy"
Take a quick look at your recent marketing activity. Does it feel a little scattergun rather than a coordinated campaign? You’re not alone. Think B2B Marketing’s 360° approach ensures every element of your marketing works in harmony – from your digital presence to your trade show appearances, from your PR to your social media.
Whether you need comprehensive campaign management or support for your in-house team, we ensure your message remains clear and consistent, maximising the impact of every pound spent.
"I can't prove whether our marketing budget is actually delivering results"
Here’s a question that might make you pause for thought: if your CEO asked you, right now, for the ROI on your last campaign, could you answer confidently?
In today’s data-driven world, gut feelings aren’t enough to justify marketing investments. Think B2B Marketing’s approach is fundamentally focused on measurable outcomes. Our digital marketing specialists don’t just track metrics – we make them work for you. We provide regular, detailed reporting that shows not just what’s working, but why, helping you make informed decisions about your marketing investments and demonstrate clear value to stakeholders.
"Digital marketing seems to get more complex by the day, and we can't keep up"
Remember when social media marketing meant posting the occasional business update on LinkedIn? Those days are long gone. The digital landscape is constantly evolving, and staying current with best practices across SEO, paid advertising, social media, and email marketing can be overwhelming.
Think B2B Marketing’s digital team lives and breathes these channels, so you don’t have to. From optimising your website for search engines to managing sophisticated paid advertising campaigns that resonate with your niche audience, we bring the specialist expertise you need without the overhead of building an in-house team.
"We really need more ‘bang’ for our advertising buck"
Let’s talk about advertising budgets. There’s no getting around it – advertising in hyper-specific trade press is a significant investment, and often one of the first things to face scrutiny when budgets tighten. But what if you could make every pound (or euro / dollar) of your advertising spend work harder? What if you could achieve greater reach and impact without frightening your CFO?
Think B2B Marketing’s dedicated media buying team enjoys strong relationships with key industry publications and platforms. We don’t just secure preferential rates and support on long-term planning – we ensure your advertising appears in exactly the right places at exactly the right time to reach your target audience. Plus, with our expert content team crafting your message, you won’t just be visible – you’ll be memorable. It’s about working smarter, not harder, with your marketing budget.
"Our website looks great, but fails to generate meaningful leads"
Be honest – when was the last time your website brought in a quality lead? Your website should be your hardest-working salesperson, but too often it fails to convert visitors into leads. Think B2B Marketing’s web specialists understand how to create digital experiences that capture attention and drive action.
From technical optimisation to content strategy that commands attention, we ensure your site not only attracts the right visitors but shows your business at its absolute best.
"We know we need regular content, but who has the time?"
Is that blog you started six months ago looking a bit sparse? Are those case studies still sitting in draft form? You’re not alone. Producing regular, high-quality content is crucial for B2B marketing success, but it’s also incredibly time-consuming.
Let Think B2B Marketing’s content team take this burden off your shoulders. We don’t just write about your products or services – we create meaningful targeted content that addresses your audience’s pain points, challenges, and aspirations, establishing your brand as a trusted authority in your field.
Ready to stop losing sleep over your marketing challenges? Get in touch to discover how Think B2B Marketing can help you achieve your goals.
With a decade of experience in B2B marketing and deep expertise in technical industries, we’re ready to help your business reach its full potential.
