The Big Reveal – Meet Think B2B Marketing!

It’s official. After a decade of delivering exceptional B2B marketing solutions as PHD Marketing, we’re proud to unveil our new identity. Hello! We are Think B2B Marketing. Our new look is not just a change in name, but a renewed commitment to our core values of strategic thinking and client success. Whether you’re one of […]

EPR fees: what does it mean for packaging businesses?

It’s here – almost. Extended Producer Responsibility was first proposed by the UK government under Theresa May’s premiership, four prime ministers and six years ago, in 2018. Earlier this month, the government revealed one of its most significant updates yet on the future of the scheme when it announced its illustrative base fees.  For the […]

Under Paris – and plastic’s image problem

Debuting with an astonishing 40.9 million views in its first week, Netflix’s latest sensation Under Paris has instantly become one of the streaming service’s most watched non-English language films. Notably, the film opens in the Great Pacific Garbage Patch, a notorious gyre of marine debris in the North Pacific. The artistic shots of floating waste […]

Your guide to PPWR – the EU’s new packaging rules shaping the future of the industry

Now we’re getting somewhere! That’s the message coming out of Brussels as, after years of political wrangling and industry lobbying over the EU’s proposed Packaging and Packaging Waste Regulations (PPWR), a preliminary deal has finally been struck between the EU institutions. The agreement means that years of uncertainty have been ended with the stroke of a pen. […]