Why the packaging industry needs to improve its marketing communications now
With the EU’s Packaging and Packaging Waste Regulation (PPWR) set to take force on 12 August 2026 and the UK’s Extended Producer Responsibility (EPR) initiative entering its most consequential phase, packaging businesses across Europe are wading through what may be the most complex regulatory landscape the industry has ever faced.
Top 5 Things We Learned at Packaging Innovations 2026
If Packaging Innovations 2026 made one thing clear, it’s this. Packaging is no longer something businesses can afford to ignore simply because it hasn’t caused a problem yet.
The exponential growth of Packaging Innovations & Empack
Fresh off a record-breaking 2026 edition, Packaging Innovations & Empack is firmly positioned as the leading annual event for the UK packaging industry, as well as providing a platform for European players.
Sustainability in printing is now about survival, not virtue.
Sustainability in print and packaging isn’t the strong rallying cry it was three years ago. The urgency seems to have quieted. But the truth is that sustainability hasn’t become less important, it’s become less optional.
Packaging legislation changes in 2026: What your business needs to know
2025 was one of the most consequential years for packaging in history. And 2026 is the year that those consequences will start to have a real impact.
Four packaging industry priorities for 2026
Think B2B Marketing has highlighted four critical priorities dominating strategic planning across print and packaging companies as they head into 2026.
AI? EI? Oh! Why Emotional Intelligence Still Rules B2B
AI can analyse data, but emotional intelligence (EI) builds real B2B connections. Learn how combining EI and AI drives trust, better decisions, and business growth.
Rediscovering the soul of packaging at London Packaging Week: Why design must feel human again
At London Packaging Week 2025, one thing was clear. Packaging has always been more than just protection or presentation, even if we sometimes forget it. It is a medium for empathy, creativity, and meaningful connection.
Three ways luxury packaging tells your brand story
Luxury packaging has never been just about looking good – it’s about weaving a story that consumers want to buy into. How can you help your clients turn a box, pouch, or case into a strategic storytelling tool that builds loyalty and drives growth?
AI, authority, and the role of authenticity
Let’s be clear: journalists are not gullible. The rise of AI-generated ‘experts’ isn’t down to laziness or naivety, it’s the result of a system under pressure where comment quotas, turnaround times, and platform demands are tighter than ever.