AI, authority, and the role of authenticity

Let’s be clear: journalists are not gullible. The rise of AI-generated ‘experts’ isn’t down to laziness or naivety, it’s the result of a system under pressure where comment quotas, turnaround times, and platform demands are tighter than ever.

Key Takeaways and Trends from The Print Show 2025

The Print Show 2025 demonstrated just how dynamic the print industry has become. The event brought together cutting-edge technology, creative ingenuity, and frank conversations about where the sector is heading.

Label printing under the microscope

As the dust settles on the last ever Labelexpo Europe, Senior Account Manager David Pittman shares his thoughts and impressions of the show.

Mushroom, pulp and byproducts – is this the future of packaging?

In a world where we’re all trying to cut down, reuse and rethink, the materials we wrap our lives in matter more than ever. From compost bins to viral unboxing videos, packaging is under the microscope like never before.

Say what you mean, or say nothing at all – Sustainability language in print and packaging

In the packaging and print industry today, the problem isn’t just that sustainability language falls short. Too often, it doesn’t mean anything at all.

5 brands that are nailing personalised packaging (…and why)

Personalised packaging has become one of the most powerful tools to connect with consumers on an emotional level. But this isn’t just about putting a name on a label – it’s about combining creativity, data, and technology to deliver scalable, memorable experiences.

The future of print and packaging and the role of new talent

Despite its resilience and crucial role in the global economy, the print and packaging industry faces a growing threat: a widening skills gap as experienced professionals retire without enough young talent to replace them.

GS1 QR codes: The packaging revolution you can’t afford to ignore

The looming GS1 Sunrise 2027 initiative means that the 1D barcodes that have been in use for decades will soon be replaced, giving way to the more sophisticated and dynamic 2D QR codes.

Print, packaging, and penguins chill out after a tumultuous week

Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?

Why one person can’t do it all: The case for choosing a marketing agency over building in-house capability

Discover why outsourcing to a B2B marketing agency like Think B2B can save costs, bridge skills gaps, and deliver better ROI.