GS1 QR codes: The packaging revolution you can’t afford to ignore

The looming GS1 Sunrise 2027 initiative means that the 1D barcodes that have been in use for decades will soon be replaced, giving way to the more sophisticated and dynamic 2D QR codes.
Print, packaging, and penguins chill out after a tumultuous week

Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?
Why one person can’t do it all: The case for choosing a marketing agency over building in-house capability

Discover why outsourcing to a B2B marketing agency like Think B2B can save costs, bridge skills gaps, and deliver better ROI.
Consumers want recycling…but can our waste infrastructure keep up?

Can the UK’s waste management system keep up with the industry’s progress, or is it holding back the shift towards a truly circular economy?
Think B2B Marketing MD to chair Integraf and FTA Europe ‘Shaping the Future with Packaging 2025’ Conference

Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as the chairperson and moderator for this year’s ‘Shaping the Future with Packaging 2025’ event.
Insights from Packaging Innovations

The buzz from Packaging Innovations & Empack 2025 at the NEC Birmingham is still fresh, and it’s clear that this year’s event provided plenty of food for thought for the packaging and marketing industries.
Think B2B Marketing MD joins judging panel for inaugural Women in Packaging Excellence Awards

Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as a judge for the first-ever Women in Packaging Excellence Awards.
What does the Green Claims Code mean for you?

What is the Green Claims Code? What does it mean for me? Find out.
The Big Reveal – Meet Think B2B Marketing!

It’s official. After a decade of delivering exceptional B2B marketing solutions as PHD Marketing, we’re proud to unveil our new identity. Hello! We are Think B2B Marketing. Our new look is not just a change in name, but a renewed commitment to our core values of strategic thinking and client success. Whether you’re one of […]
EPR fees: what does it mean for packaging businesses?

It’s here – almost. Extended Producer Responsibility was first proposed by the UK government under Theresa May’s premiership, four prime ministers and six years ago, in 2018. Earlier this month, the government revealed one of its most significant updates yet on the future of the scheme when it announced its illustrative base fees. For the […]