Under Paris – and plastic’s image problem

Debuting with an astonishing 40.9 million views in its first week, Netflix’s latest sensation Under Paris has instantly become one of the streaming service’s most watched non-English language films. Notably, the film opens in the Great Pacific Garbage Patch, a notorious gyre of marine debris in the North Pacific. The artistic shots of floating waste […]

Your guide to PPWR – the EU’s new packaging rules shaping the future of the industry

Now we’re getting somewhere! That’s the message coming out of Brussels as, after years of political wrangling and industry lobbying over the EU’s proposed Packaging and Packaging Waste Regulations (PPWR), a preliminary deal has finally been struck between the EU institutions. The agreement means that years of uncertainty have been ended with the stroke of a pen. […]

Five key reasons why imagery and iconography is so important for B2B brands on social media

Make an impact with your B2B social media strategy.