Metrics that matter- enhance your event marketing

Exhibitions and trade shows – they’re cornerstones of showing off your brand for a reason. But getting the most out of them without a clear metrics strategy can be easier said than done.
Stay ahead of the game: What your B2B business needs to know about the European Accessibility Act

The EAA, coming into force in June 2025, primarily targets consumer-facing businesses and services. Forward-thinking B2B organisations should still have this legislation on their radar – and here’s why.