Rediscovering the soul of packaging at London Packaging Week: Why design must feel human again
At London Packaging Week 2025, one thing was clear. Packaging has always been more than just protection or presentation, even if we sometimes forget it. It is a medium for empathy, creativity, and meaningful connection.
Three ways luxury packaging tells your brand story
Luxury packaging has never been just about looking good – it’s about weaving a story that consumers want to buy into. How can you help your clients turn a box, pouch, or case into a strategic storytelling tool that builds loyalty and drives growth?
AI, authority, and the role of authenticity
Let’s be clear: journalists are not gullible. The rise of AI-generated ‘experts’ isn’t down to laziness or naivety, it’s the result of a system under pressure where comment quotas, turnaround times, and platform demands are tighter than ever.
Key Takeaways and Trends from The Print Show 2025
The Print Show 2025 demonstrated just how dynamic the print industry has become. The event brought together cutting-edge technology, creative ingenuity, and frank conversations about where the sector is heading.
The Wellness Gap we need to talk about
Why are we almost always stressed? For many consumers, this is the million-dollar question. It’s confusing too, since the wellness sector has experienced major growth over the last few years (estimated annual worth of $2 trillion globally) and is continuing to grow at 4-5% each year.
What does the GLP-1 boom mean for the commercial wellness ecosystem?
There is no silver bullet to weight loss – or is there? The current megatrend surrounding weight loss injections has landed the scientific community in a spot of hot water.
Mushroom, pulp and byproducts – is this the future of packaging?
In a world where we’re all trying to cut down, reuse and rethink, the materials we wrap our lives in matter more than ever. From compost bins to viral unboxing videos, packaging is under the microscope like never before.
Building the Next Generation of Print & Packaging Professionals
At Think B2B Marketing, we’re passionate supporters of Young People In Print (YPIP) – an initiative dedicated to inspiring the next generation to explore the worlds of print and packaging.
Say what you mean, or say nothing at all – Sustainability language in print and packaging
In the packaging and print industry today, the problem isn’t just that sustainability language falls short. Too often, it doesn’t mean anything at all.
Balancing AI and the human experience: What it means for beauty & personal care formulators
The beauty and personal care sector is no stranger to change, but the current wave of transformation is unlike any we’ve seen before.
5 brands that are nailing personalised packaging (…and why)
Personalised packaging has become one of the most powerful tools to connect with consumers on an emotional level. But this isn’t just about putting a name on a label – it’s about combining creativity, data, and technology to deliver scalable, memorable experiences.
The future of print and packaging and the role of new talent
Despite its resilience and crucial role in the global economy, the print and packaging industry faces a growing threat: a widening skills gap as experienced professionals retire without enough young talent to replace them.
The future of beauty is inclusive – is your brand ready?
The beauty and personal care industry is undergoing a seismic shift. Diversity, authenticity, and inclusivity are no longer just buzzwords; they’re business imperatives.
Are exhibitions worth it?
If all you’re looking for is a succinct answer to the question ‘Are exhibitions worth it?’, then you can take this as a resounding yes….
Insights from Packaging Innovations
The buzz from Packaging Innovations & Empack 2025 at the NEC Birmingham is still fresh, and it’s clear that this year’s event provided plenty of food for thought for the packaging and marketing industries.
Metrics that matter – enhance your event marketing
Exhibitions and trade shows – they’re cornerstones of showing off your brand for a reason. But getting the most out of them without a clear metrics strategy can be easier said than done.
Stay ahead of the game: What your B2B business needs to know about the European Accessibility Act
The EAA, coming into force in June 2025, primarily targets consumer-facing businesses and services. Forward-thinking B2B organisations should still have this legislation on their radar – and here’s why.