The Wellness Gap we need to talk about
Why are we almost always stressed? For many consumers, this is the million-dollar question. It’s confusing too, since the wellness sector has experienced major growth over the last few years (estimated annual worth of $2 trillion globally) and is continuing to grow at 4-5% each year.
What does the GLP-1 boom mean for the commercial wellness ecosystem?
There is no silver bullet to weight loss – or is there? The current megatrend surrounding weight loss injections has landed the scientific community in a spot of hot water.
Balancing AI and the human experience: What it means for beauty & personal care formulators
The beauty and personal care sector is no stranger to change, but the current wave of transformation is unlike any we’ve seen before.
The future of beauty is inclusive – is your brand ready?
The beauty and personal care industry is undergoing a seismic shift. Diversity, authenticity, and inclusivity are no longer just buzzwords; they’re business imperatives.
Discover the top 3 sustainability trends that will define beauty in 2025
As we gear up for 2025, sustainability trends signal a future where beauty products are not only effective but responsible, transparent and regenerative.
The Big Reveal – Meet Think B2B Marketing!
It’s official. After a decade of delivering exceptional B2B marketing solutions as PHD Marketing, we’re proud to unveil our new identity. Hello! We are Think B2B Marketing. Our new look is not just a change in name, but a renewed commitment to our core values of strategic thinking and client success. Whether you’re one of […]