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Think B2B named in the Prolific North Top 150
This week, Prolific North published its first-ever Top 150 Agencies. Our name is on it.
Think B2B Marketing sets platinum standard in upcoming London Packaging Week 2026 exhibit
Think B2B Marketing has revealed it will be exhibiting at London Packaging Week 2026, giving attendees the chance to connect in-person with its experienced team of print and packaging industry experts.
Think B2B Marketing enters the top 1% of companies worldwide with EcoVadis Platinum rating
Think B2B Marketing has been awarded an EcoVadis Platinum Medal, scoring 89/100 and placing the agency in the 99th percentile of all companies assessed. It is a result we are genuinely proud of, and one that ranks us among the top 1% of more than 150,000 companies rated by EcoVadis across 180 countries, the highest level of recognition the platform can award.
ONS jobs data is a window of opportunity the print and packaging industry cannot afford to miss
This week’s ONS labour market data showed UK unemployment edging down to 4.9% while youth unemployment reached 14.7%, its highest level since 2014.
Young People in Print Rebrands as Young People in Print and Packaging
Young People in Print becomes Young People in Print and Packaging, reflecting a broader UK industry focus and new initiatives to attract young talent.
Think B2B Marketing Appoints Tim Hall as New Business Development Manager to Support Continued Growth
We’re pleased to welcome Tim Hall as our New Business Development Manager, marking another significant step in the agency’s continued expansion across the print and packaging industries.
What a B2B trade show is really for (and why the real magic happens in the wings)
Trade events remain one of the most vital tools in B2B marketing. We were told, not so long ago, that digital platforms would kill off face-to-face trade shows. The reason is simple, and it’s the same reason packaging is such a rewarding sector to market.
How Asian-inspired ingredients are going viral
As consumers become more informed about ingredients and demand greater transparency, manufacturers are moving beyond traditional flavour-colour pairing to an integrated approach where flavour, colour, functionality and ingredients work together. And, Asian ingredients are proving to be particularly influential as they can deliver on all four promises.
The art (and science) of marketing for packaging businesses
That gap, between technical excellence and commercial pull, is exactly where marketing for packaging businesses does its work.
The EU AI Act is now in effect. Here’s everything you need to know.
As of 2 August 2026, the transparency rules of the EU AI Act are live. They don’t care how big you are or what sector you’re in. They care about what your AI does, and crucially for anyone who publishes content, about whether you tell people when a machine wrote it.
Scoring a win with packaging lessons from World Cup 2026
It’s been very interesting to see the diversity and witness so many brands taking advantage of the opportunity this year (and in some clever ways). This provides inspiration and opens up a world of opportunity.
Switzerland writes its own packaging rulebook. Why does the divergence matter more than the targets?
Switzerland has adopted a new Ordinance on Packaging (VerpV), setting minimum recycling rates of 55% for plastic packaging and 70% for beverage cartons. Every packaging trade outlet has led with those figures, and they’re worth knowing. They are not, however, the full story.
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