News & Blog
Read all about it!
Need a marketing partner that can make your business stand out from the crowd?
ONS jobs data is a window of opportunity the print and packaging industry cannot afford to miss
This week’s ONS labour market data showed UK unemployment edging down to 4.9% while youth unemployment reached 14.7%, its highest level since 2014.
Young People in Print Rebrands as Young People in Print and Packaging
Young People in Print becomes Young People in Print and Packaging, reflecting a broader UK industry focus and new initiatives to attract young talent.
Think B2B Marketing Appoints Tim Hall as New Business Development Manager to Support Continued Growth
We’re pleased to welcome Tim Hall as our New Business Development Manager, marking another significant step in the agency’s continued expansion across the print and packaging industries.
Industry Association Leaders Unite to Tackle Print & Packaging Talent Crisis
A cross-association meeting focused on addressing the print and packaging industry’s growing workforce challenges was held on 19th February, bringing together senior trade association leaders from across the UK to drive a more unified approach to talent attraction, development, and retention.
Think B2B Marketing brings expert insights to Packaging Innovations 2026
The team will be at Birmingham’s NEC on February 11–12, offering unrivalled expertise in PR and marketing for the packaging industry as thousands gather for the sector’s biggest event of the year.
Think B2B Marketing to distil a decade of packaging comms expertise at London Packaging Week
Think B2B Marketing will exhibit at London Packaging Week, 15-16 October, Excel London, to help packaging businesses cut through noise, differentiate in a competitive market, and drive measurable growth through strategic marketing.
Print & Packaging’s real AI revolution will be more boring than you think: What businesses should really be watching.
For the print and packaging industry, there’s a tendency for the AI conversation to get pulled towards the most clear and visible uses: writing company social media posts, producing image concepts, or promotional graphic design work. Smaller businesses are of course using AI for these purposes, but it’s not where the most consequential developments are happening for businesses in this sector.
Growth through volume is over. Growth through positioning is just getting started.
We’ve written about what the McKinsey data means for packaging businesses. An important read if you’re thinking about where to put your focus in 2026.
Why the packaging industry needs to improve its marketing communications now
With the EU’s Packaging and Packaging Waste Regulation (PPWR) set to take force on 12 August 2026 and the UK’s Extended Producer Responsibility (EPR) initiative entering its most consequential phase, packaging businesses across Europe are wading through what may be the most complex regulatory landscape the industry has ever faced.
Why every B2B business needs a B2B marketing agency
Most businesses know their industry inside out. But knowing something and communicating it effectively are two different things…
Top 5 Things We Learned at Packaging Innovations 2026
If Packaging Innovations 2026 made one thing clear, it’s this. Packaging is no longer something businesses can afford to ignore simply because it hasn’t caused a problem yet.
The exponential growth of Packaging Innovations & Empack
Fresh off a record-breaking 2026 edition, Packaging Innovations & Empack is firmly positioned as the leading annual event for the UK packaging industry, as well as providing a platform for European players.