Latest Blogs

If all you’re looking for is a succinct answer to the question ‘Are exhibitions worth it?’, then you can take this as a resounding yes….

The buzz from Packaging Innovations & Empack 2025 at the NEC Birmingham is still fresh, and it’s clear that this year’s event provided plenty of food for thought for the packaging and marketing industries.

Exhibitions and trade shows – they’re cornerstones of showing off your brand for a reason. But getting the most out of them without a clear metrics strategy can be easier said than done. 

The EAA, coming into force in June 2025, primarily targets consumer-facing businesses and services. Forward-thinking B2B organisations should still have this legislation on their radar – and here’s why.

Joanna Stephenson, Managing Director of Think B2B Marketing, has been announced as a judge for the first-ever Women in Packaging Excellence Awards.

As we gear up for 2025, sustainability trends signal a future where beauty products are not only effective but responsible, transparent and regenerative.

What is the Green Claims Code? What does it mean for me? Find out.

With the UK Green Claims Code directive on the horizon and similar schemes set to roll out across Europe in the form of the European Commission’s Green Claims Directive, we are reaching a key turning point in the story of sustainability.

It’s official. After a decade of delivering exceptional B2B marketing

It’s here – almost. Extended Producer Responsibility was first proposed