To take three isolated business units, with no overarching marketing strategy and deliver a comprehensive, impactful multi-channel marketing, communications and omni-digital programme.
Strategic cohesion across business functions and marketing channels: one agency not five
Increased ROI and lower marketing spend
Greater brand awareness
Created swim lane planner approach for all marketing activity and campaigns to ensure timeliness and clarity of messaging and impact
Cemented Bimuno channels as a point of expert knowledge, and a team and product to be trusted
Focused on the importance of gut health for greater overall wellbeing to turn science and research into a commercial benefit
We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business.
12 Months
