Case Study

Contact Originators

Marketing strategy

Think B2B developed a marketing communications strategy for Contact Originators, a company renowned for its highly innovative approach to packaging origination, graphics management and flexographic plate production.

The Brief

We were tasked with developing a full communications strategy that positioned Contact Originators as the printer’s partner of choice for reprographics and flexographic plate making. This included a rebrand, new responsive website and a comprehensive content marketing plan that covered PR, article placement and social media management.

Discipline(s)

Content marketing

Crisis communications

Marketing strategy

Rebrand

Testimonial
How
We know how to simplify complex language to deliver clear and creative messaging
We recognise the importance of integrated content strategies to maximise ROI
We are proactive. We drive your strategy
We’re a 360° agency with expertise in B2B2C marketing and communications
We specialise – we’re not generic – we walk in your shoes and understand your world
A team of content, digital and creative experts ensuring impactful results
We’re a 360° agency with expertise in B2B2C marketing and communications
We specialise – we’re not generic – we walk in your shoes and understand your world
We know how to simplify complex language to deliver clear and creative messaging
We are proactive. We drive your strategy
We recognise the importance of integrated content strategies to maximise ROI
A team of content, digital and creative experts ensuring impactful results
Results

In 2021, we generated a print and digital readership of over one and a quarter million people for Contact. Our social media strategy resulted in steadily improved stats, which were uplifted by the placement of video posts. The communications strategy progressed extremely well as our relationship with Contact developed.

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