Think B2B developed a marketing communications strategy for Contact Originators, a company renowned for its highly innovative approach to packaging origination, graphics management and flexographic plate production.
We were tasked with developing a full communications strategy that positioned Contact Originators as the printer’s partner of choice for reprographics and flexographic plate making. This included a rebrand, new responsive website and a comprehensive content marketing plan that covered PR, article placement and social media management.
Content marketing
Crisis communications
Marketing strategy
Rebrand
We’re delighted with the work Think B2B has done to support us and, in particular, their efficient and compassionate handling of Contact crisis communications following a fire at our facility. Think B2B swiftly communicated the message that it was very much business as usual for Contact, despite the event.
In 2021, we generated a print and digital readership of over one and a quarter million people for Contact. Our social media strategy resulted in steadily improved stats, which were uplifted by the placement of video posts. The communications strategy progressed extremely well as our relationship with Contact developed.