Case Study

SATO

Multi-language marketing strategy

Working in partnership with the corporate marketing team, Think B2B designed a multi-language marketing strategy for SATO Europe, a leading global provider of Auto-ID solutions that empower workforces and streamline operations.

The Brief

SATO, a leading provider of Auto-ID solutions that streamline operations and empower workforces, required a comprehensive marketing refresh that covered multiple geographies within Europe. To meet the brief, our work for the SATO Europe team was created to be perfectly in line with (and suitable for use in) SATO Asian and American marketing communications.

Discipline(s)

Branding

Digital

Content marketing

Marketing strategy

Media management

Translation services

Testimonial
What we did

We successfully launched the company’s two products in all eight geographies, generating coverage in international trade press. In this case, a huge amount of marketing material, both internal and external, was required to support the launches. In collaboration with our partner, Design by PH, we wrote, designed and delivered well over 100 items of marketing collateral.

How

We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business

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