Having sold 100 million facemasks worldwide, MJ required a marketing partner to boost their creds as both a brand and own label supplier in 90+ countries, re-establishing them as a market leader in the beauty sector.
Think B2B supported MJ to deliver an enhanced marketing communications strategy reflecting the differentiated nature of the MJ brands & value propositions to target and support both retailers, resellers and consumers
A rolling 6-month media plan of feature and editorial opportunities to promote key ranges and launches, leveraging trends such as dupe culture, own-brand challengers, affordable luxury etc
Authoritative, technical and fully optimised content to share expert status, clearly position the brands, and engage the intended target audience
A B2B focused content strategy to reinforce MJ brand equity with retail customers and private label buyers
Proactive media management to identify journo opportunities and build strong relations in the beauty sector
If you’re in need of an agile and top-notch PR agency to enhance your brand’s visibility and reputation, I strongly recommend you consider Think B2B Marketing. The agency boasts a team of highly skilled and experienced PR professionals, who possess a talent for crafting compelling narratives and leveraging their industry connections to secure coverage.
Whether it’s crafting a captivating press release, developing a persuasive pitch, or crafting engaging blog content, they consistently deliver high-quality work that effectively communicates your brand’s message and resonates with your target audiences.
With a results-driven approach, attention to detail, and a commitment to building lasting relationships, Think B2B Marketing is a reliable partner for all your PR needs. Whether you’re looking to raise brand awareness, improve your public image, or launch a new product, their expertise and writing skills will help you achieve your goals and exceed your expectations.
6 Months
790k estimated lifetime views - 64.2k views so far
20 pieces of web content – 177,000 target users reached
41 backlinks gained with an average DA of 54.5
£1.61Mn advertorial value equivalency – from a total investment of £46k

How
We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business