Case Study

Montagne Jeunesse

B2B & B2C I Beauty brand always-on comms

Challenge

Having sold 100 million facemasks worldwide, MJ required a marketing partner to boost their creds as both a brand and own label supplier in 90+ countries, re-establishing them as a market leader in the beauty sector.

Solution

Think B2B supported MJ to deliver an enhanced marketing communications strategy reflecting the differentiated nature of the MJ brands & value propositions to target and support both retailers, resellers and consumers

Testimonial
Results

6 Months

790k estimated lifetime views - 64.2k views so far

20 pieces of web content – 177,000 target users reached

41 backlinks gained with an average DA of 54.5

£1.61Mn advertorial value equivalency – from a total investment of £46k

Educational and inspiring content featured in key target media:

How

We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business

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