Bimuno™
Challenge To take three isolated business units, with no overarching marketing strategy and deliver a comprehensive, impactful multi-channel marketing, communications and omni-digital programme. Strategic cohesion across business functions and marketing channels: one agency not five Increased ROI and lower marketing spend Greater brand awareness Solution Created swim lane planner approach for all marketing activity and […]
Creation Reprographics
We created a comprehensive marketing mix for Creation, a specialist provider committed to delivering excellence in label and packaging artwork, reprographics, screen and flexo plate manufacturing. The Brief We’re proud to have worked with Creation since Think B2B was established. The initial brief from the Creation team was to promote their services in premium quality […]
Esko
Challenge Target audiences: Print and packaging converters (flexible/corrugated/folding carton); labels sector; flexo manufacturers; repro & pre-media trade shops; wide format printers and trade associations Increase brand visibility and maintain high profile during a challenging year for the sector (2022) Reinforce brand positioning of the client as a leading developer of hardware & software for the print and […]
SATO
Working in partnership with the corporate marketing team, Think B2B designed a multi-language marketing strategy for SATO Europe, a leading global provider of Auto-ID solutions that empower workforces and streamline operations. The Brief SATO, a leading provider of Auto-ID solutions that streamline operations and empower workforces, required a comprehensive marketing refresh that covered multiple geographies […]
Optibiotix
Challenge To support a relatively unknown business in non-academic circles in establishing the brand as a leader in microbiome science and technology, supplying functional foods and supplements: Reach targeted media and journalists to establish the brand as a thought leader in its field and a credible source of information in microbiome manipulation Become an award winningcompany to […]
Montagne Jeunesse
Challenge Having sold 100 million facemasks worldwide, MJ required a marketing partner to boost their creds as both a brand and own label supplier in 90+ countries, re-establishing them as a market leader in the beauty sector. Solution Think B2B supported MJ to deliver an enhanced marketing communications strategy reflecting the differentiated nature of the […]
Contact Originators
Think B2B developed a marketing communications strategy for Contact Originators, a company renowned for its highly innovative approach to packaging origination, graphics management and flexographic plate production. The Brief We were tasked with developing a full communications strategy that positioned Contact Originators as the printer’s partner of choice for reprographics and flexographic plate making. This […]
Parkside
A long-term Think B2B Marketing client, we launched a specific targeted campaign for Parkside, an innovative packaging solutions provider specialising in innovative sustainable flexible packaging solutions, for the food & drink, personal & household care and tobacco sectors. The Brief Parkside, a leading innovation-led flexible packaging solutions provider, asked PHD to strategise, create and deliver a campaign to […]
Filtrona
The Brief PHD was engaged to undertake brand perception research following the recent sale of a company. The objective of the project was to gather data and insights to inform the company’s rebranding strategy. What We Did Using a combination of Voice of Customer survey, Brand Archetype workshops, and Competitor Analysis, we identified key themes […]