A long-term Think B2B Marketing client, we launched a specific targeted campaign for Parkside, an innovative packaging solutions provider specialising in innovative sustainable flexible packaging solutions, for the food & drink, personal & household care and tobacco sectors.
Parkside, a leading innovation-led flexible packaging solutions provider, asked PHD to strategise, create and deliver a campaign to highlight the difference made by innovative sustainable packaging. The aim of the campaign was to highlight excellence in innovation in compostable and sustainable packaging in response to increased consumer eco-awareness trends, without losing sight of the company’s core flexible packaging offer.
Awards submissions
Branding
Campaign
Content marketing
Digital
Media management
Marketing Strategy
Our website refresh and content marketing campaign were successfully deployed. Stats increased across Twitter, LinkedIn and Facebook, driving traffic to the website which saw increased activity as result. We generated coverage in over 26 publications for Parkside, including PR, thought leadership articles and features, and helped them secure WorldStar and DieLine award wins, which boosted the company’s reputation as the go-to expert for innovative flexible packaging solutions.
