Case Study

Esko

12 month period 2022

Challenge

Target audiences: Print and packaging converters (flexible/corrugated/folding carton); labels sector; flexo manufacturers; repro & pre-media trade shops; wide format printers and trade associations

Solution
How
More than 800 individual items (tracked) of media coverage achieved, showcasing Esko’s innovations and value proposition to the print and packaging markets
Secured coverage across multinational media, including with key titles based in Germany, France, Spain, Italy, Portugal, Japan, and China, reaching a global audience
Maintained a high profile for Esko during a challenging year for the sector, positioning the brand as a leader in the industry
Obtained 353 pieces of coverage (tracked) in key regions, establishing Esko’s presence in target markets and boosting brand awareness
Generated 125.2 million impressions, with an estimated advertising value equivalent (AVE) of 2.8 million euros, demonstrating the ROI of Think B2B's strategic PR efforts
Supported Esko’s corporate marketing objectives & lead generation activity, driving tangible business results & contributing to the company’s overall success
Results

125.2 million Impressions AVE €2.8 million

353 Pieces of coverage achieved in key regions

900 Mentions

Languages covered

German

French

Spanish

Italian

Japanese

Chinese

Portuguese

Brazilian Portuguese

How

We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business

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