Target audiences: Print and packaging converters (flexible/corrugated/folding carton); labels sector; flexo manufacturers; repro & pre-media trade shops; wide format printers and trade associations
Increase brand visibility and maintain high profile during a challenging year for the sector (2022)
Reinforce brand positioning of the client as a leading developer of hardware & software for the print and packaging industry
Focus on ease of working with the company and the benefits the relationship can deliver.
This is achieved through a combination of corporate, product-focused and customer-led PR activities.
Developed a comprehensive multi-language PR and media plan
Implemented a proactive approach, including 61 strategically crafted press releases, 30 thought-provoking features/interviews, 13 compelling customer testimonials, and 10 engaging blogs
Created additional content and marketing collateral, such as website, product and campaign landing pages, to support the PR efforts and enhance wider brand visibility
Provided expert support for product launches and campaigns, aligning messaging with corporate marketing objectives and ensuring visibility and cut-through
Utilised PHD’s extensive network of media contacts and industry insights to secure coverage in key regions and target publications to meet strategic objectives
Monitored and tracked coverage in real-time, allowing for data-driven adjustments and optimisation of the PR strategy for maximum impact
125.2 million Impressions AVE €2.8 million
353 Pieces of coverage achieved in key regions
900 Mentions
German
French
Spanish
Italian
Japanese
Chinese
Portuguese
Brazilian Portuguese
How
We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business