To support a relatively unknown business in non-academic circles in establishing the brand as a leader in microbiome science and technology, supplying functional foods and supplements:
Reach targeted media and journalists to establish the brand as a thought leader in its field and a credible source of information in microbiome manipulation
Become an award winning
company to establish credibility in health & nutrition markets
Find its unique brand voice and develop a consistent tone from the ground up in a crowded market space with science-backed innovations
Successful Launch of weight management solutions to the US market
Think B2B helped to funnel the company’s commercial strategy into a communication plan and a distinctive tone of voice around the world
Complete branding program, website and (several) microsites
Careful management of investor feedback & comms in collaboration with Wallbrook PR
Numerous global award wins and international coverage in key titles
Complete multi-layered social media strategy for core OptiBiotix accounts, with distinct brand voice and implementation across key platforms
Inspiring and in-depth content strategy aimed directly at the company’s desired audience and target category segments. Cohesive multimedia approach, including regular blogs, features, PRs and thought leadership content to establish and amplify the company’s unique voice
12 Months
325% increase in feature coverage (2017-18)
81% increase (2019-2020)
48% increase (2021-2022)
44% YOY organic growth since 2018
£228k 2022 AVE value
120% YOY growth in organic engagement (since 2017)
6000% increase in organic web traffic
(from 39 unique hits in 2016 to av. 2,466 p/m in 2022)
Targeted social campaigns and brand channels = higher levels of interaction between investors, suppliers and consumers
Gained from organic SEO, coverage and backlinks
Strong coverage across all regions and prebiotic / probiotic target markets
How
We worked closely with Clasado to define their brand position, target audiences and create differentiation in the market. A robust integrated strategy was developed providing synergy across the business
